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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Paid advertising: Still relevant?

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The book that David Ogilvy said every marketer must read

Intercom, Inc.

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Hopkins was the Seth Godin of the 1900s.

Books 220
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From Adobe to Walmart: How Sprinklr won over the world’s most valuable brands

Intercom, Inc.

But long gone are the days of one-size-fits all marketing. The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media.

Branding 209
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Connect and conquer ? build your brand by staging events

Intercom, Inc.

To do that, it’s not enough to replicate textbook marketing strategies. It’s something you definitely don’t get with paid advertising either. Product positioning, knowledge and brand awareness are your first ports of call in the early days. When resources are low, impact is key. or “What could be different?”. Not always.

Events 205
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The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions.

Marketing 179
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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By leveraging historical data and machine learning algorithms, marketers can make accurate predictions about how new ad creatives are likely to perform, without having to go through the process of testing each variation.