Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. Why is a well-structured product marketing framework important?

Feedback Software 85

Feedback Software Research Software Analytic Tools Product Research 85

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 96

Feedback Software Research Software Analytic Tools Onboarding KPIs 96

Userpilot

JUNE 19, 2024

TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company. The specific requirements for this role will vary depending on the company size, industry, and the marketing channels used. What is a marketing analyst?

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 76

User Testing Product Research Research Software Data Visualization 76

Userpilot

DECEMBER 19, 2022

As mentioned earlier, B2B marketing strategies focus on targeting organizations (or individuals who make purchases on behalf of their organization). Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Do your market research.

B2B 92

B2B User Testing Research Software Analytic Tools 92

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Advertising. Go-to-market strategy. What kind of messaging will resonate with them?

Product Research 76

Product Research Feedback Software Research Software Product Marketing 76

Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaS tools are applications that users can access through an internet connection.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Research Software 77

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. What is a product launch? outlined in your plan.

Product launches 92

Product launches Product Research Data Visualization Research Software 92

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. In-app onboarding.

Product launches 84

Product launches Product Research User Testing Research Software 84

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.

Analytic Tools 80

Analytic Tools Research Software Data Visualization Reporting Tools 80

The Product HQ

JUNE 10, 2024

A product lead managing the production of a complex digital product needs to know how digital technology works. Having industry skills helps you understand the processes and systems used by each department. Research is necessary if you are looking to break into an alternative industry.

User Testing 52

User Testing Data Visualization Research Software Analytic Tools 52

Nulab

APRIL 27, 2022

No other company was even willing to invest in the technology to support widespread instant streaming of licensed content. Netflix had the chance to create an entirely new market with no competition. Platform pivot : this is when you change the method of delivering a product or service. Both started as photo-sharing platforms.

Data Visualization 84

Data Visualization Research Software Customer Experience Analytic Tools 84

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

AUGUST 30, 2024

Enter: product-focused advertising. When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits.

Advertising 81

Advertising Analytic Tools Research Software Data Visualization 81

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. China is the only region where data analytics is not on this list.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Get feedback on different messaging and ads to find which resonates.

User Testing 86

User Testing Feedback Software Product Research Analytic Tools 86

Mixpanel

AUGUST 3, 2023

How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

SEPTEMBER 23, 2022

Before you start building, validate the problem you’re solving and potential solutions with experimentation and testing. Use prioritization tools like Kano Analysis to identify the most valuable features to develop. Want to easily collect feedback in-app and measure product market fit? The benchmark is 40%.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. For a successful launch campaign, you’ll need to A/B test your messaging and test your product ahead of launch day.

Product launches 75

Product launches User Testing Feedback Software Research Software 75

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? They offered solutions and suggestions for Sys Admins via content in blogs, KB’s, videos and webcasts. Now, we are a systems management solution. Upcoming Events.

Marketing 40

Marketing Analytic Tools Research Software Technical Review 40

Userpilot

MAY 29, 2024

Whether you're an aspiring entrepreneur, a seasoned product manager, a UX designer , or simply curious about the process, this guide will walk you through the essential steps, best practices, and tools you need to create successful products. Design a product in 7 steps: Carry out market research and generate ideas to help you stand out.

Data Visualization 84

Data Visualization Research Software Feedback Software Analytic Tools 84