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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages.

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Guide to Product Development Life Cycle in SaaS

Userpilot

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Are there any gaps in the existing tools that my product can fill?

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Customer Sentiment Analysis: What Is It and How To Collect Data for Sentiment Analysis [Best Tools Included]

Userpilot

Today’s businesses use numerous sentiment analysis tools to figure out the different emotions that customers go through while exploring your products and services. With fine-grained analysis, you can determine whether a piece of content is perceived as very positive, positive, neutral, negative, or very negative by people.

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

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15 Customer Retention Metrics for SaaS [With Formulas & Examples]

Userpilot

If you’re not retaining customers, you have a problem with your SaaS worth looking into. TL;DR Customer retention is crucial for SaaS businesses. Use analytics tools for tracking and setting benchmarks and goals based on industry standards. SaaS companies aim for a retention rate of around 85-90% on average.

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What is a Customer Path in SaaS & How to Create a Successful One

Userpilot

That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. Analytics dashboards are the best way to monitor metrics that track each stage of the customer path. Time spent in-app.

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Mobile App Metrics: Essential Metrics to Track in Your Job Role

The Product Coalition

Are you a part of a mobile app team? Especially after we walk you through one of the most confusing topics for mobile app teams: What mobile app metrics should different team members track in their daily jobs? Then let’s dive deeper into each of the positions. the number of people who use your app at least once a day.