Antwak Blog

FEBRUARY 21, 2021

Programmatic advertising is about automatically buying and selling online advertisements. The whole process of Programmatic advertising includes two parties: Advertisers who buy the ad space online. The whole process of Programmatic advertising includes two parties: Advertisers who buy the ad space online.

Advertising 52

Advertising Marketing Blog 52

Mind the Product

APRIL 21, 2017

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . Advertising would have to be smarter. How advertisements blend into the user interface is critically important. Here’s how: 1. Looks Matter.

Advertising 71

Advertising Customer Experience User Testing Data Visualization 71

Mind the Product

OCTOBER 3, 2024

Integrating Generative AI into advertising workflows enhances campaign planning by transforming briefs into targeted audience recommendations, boosting efficiency and effectiveness. Read more » The post Learning from experience: Key takeaways from our GenAI project appeared first on Mind the Product.

Generative AI 170

Generative AI Advertising Artificial Inteligence 170

Spice Catalyst

NOVEMBER 7, 2024

The goal of these advertising campaigns is to attract new consumers by providing them with useful and interesting material. How can companies find out how much money they make from their ads? This is a common dilemma for company owners and marketers, particularly those involved with content marketing and inbound strategies.

Inbound 97

Inbound Marketing Advertising Strategy 97

The Accidental Product Manager

OCTOBER 2, 2023

Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible. So how can we go about using this new approach to advertising?

Advertising 73

Advertising Product Management Product Manager Management 73

Alchemer Mobile

AUGUST 24, 2021

Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. This is a huge missed opportunity.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

The Product Coalition

SEPTEMBER 23, 2022

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%. Rewarding users with tokens for viewing ads Advertising is “attacking” users everywhere.

Analytic Tools 125

Analytic Tools Feedback Software Data Visualization Marketing 125

Lenny Rachitsky

JUNE 18, 2024

As someone who’s always worked on product-oriented growth, I’ve never had a chance to understand the logic behind advertising out in the real world, and what kind of impact startups see from these levers. It may seem counterintuitive to advertise modern software on a medium as old-school as a bus ad. “Is it worth it?

Advertising 111

Advertising B2B Customer Experience Software Engineering 111

The Product Coalition

OCTOBER 6, 2023

Advertising The objective of developing Emotion AI-powered solutions for the advertising industry is to create more personalized and engaging consumer experiences. Frequently, the emotional cues of customers aid in the creation of targeted advertisements and the increase of engagement and sales.

Research Software 135

Research Software Reporting Tools Data Visualization Automotive 135

The Product Coalition

MAY 31, 2022

Just like in the business environment, a PPC expert knows the advertiser’s objective. Once the primary objectives of the advertiser are known, the respective PPC expert can now choose the PPC automation tool to aid in the process of enabling the advertiser to attain their objective in business.

Reporting Tools 124

Reporting Tools Data Visualization Advertising Artificial Inteligence 124

Product Innovation Educators

APRIL 3, 2023

It created a lot more complexity in the supply and demand of digital advertising inventory and pricing mechanisms. Now, you can track advertising exposure all the way through to the brand’s ultimate success measure. That’s sparking a lot of interesting innovation in the way we target advertising and measure effectiveness.

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Intercom, Inc.

JULY 17, 2021

Before Intercom, I worked at design and advertising agencies for three and a half years. I know what an ego looks like, coming from advertising, and I haven’t really found one at Intercom. I came from advertising and design agencies and I now mostly support our marketing recruiting efforts. What is your biggest dream?

Advertising 211

Advertising Customer Experience User Testing Research Software 211

Lenny Rachitsky

MARCH 7, 2024

Startups looking to advertise on TikTok should begin by establishing an organic presence, testing content, and then gradually transitioning to targeted ads. TikTok recommends reacting to trends and refining advertising strategies based on performance, while being authentic and culturally relevant to maximize reach.

Strategy 86

Strategy Product Strategy Advertising User Testing 86

Alchemer Mobile

JANUARY 27, 2022

Save money on advertising. Mobile app ratings and reviews stats: In addition, improving your ratings and reviews can help you: Boost customer retention. Increase app-initiated purchases. Expand your unique mobile customer base. Improve survey response rates. Earn higher CTR on marketing campaigns. So, yes, ratings and reviews are important.

Feedback Software 246

Feedback Software User Testing Product Research Advertising 246

The Accidental Product Manager

JUNE 13, 2022

Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight. And they’re spreading out from their usual advertising locations such as social media. The New World Of DTC Advertising.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

Alchemer Mobile

MAY 31, 2022

Mobile surveys are a key method to measure the effectiveness of ads within your app when you gather feedback for advertising partners. Even asking a question as simple as, “Do you remember seeing an ad from [advertiser name]?” can be enough to help you baseline its effectiveness.

Product Research 243

Product Research User Testing Customer Experience Customer Feedback 243

Mind the Product

JANUARY 3, 2023

I saw it advertised on LinkedIn. Karen Velasquez is a product manager who has been working at electronic signature provider Signable for the last 18 months. Here’s how she got her job in product. How did you find out about the job and why did the role appeal to you? It was local, I felt [.]

Product Management 144

Product Management Product Manager Advertising Management 144

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Makers of safety razors have long advertised quick shaves,” he wrote.

Books 220

Books Marketing User Testing Analytic Tools 220

Product Talk

JULY 20, 2022

And that’s because most B2C products have content providers, or advertisers, or sellers. Facebook has to meet the consumer’s needs and the advertiser’s needs. I don’t think that’s true. There’s still a complex ecosystem where there are multiple people’s needs you have to meet.

User Testing 253

User Testing Customer Feedback Customer Experience B2C 253

The Accidental Product Manager

JUNE 6, 2022

local-news industry, where advertising revenue has collapsed as platforms such as Facebook and Google have taken market share from local sources. Together with Google, it has sucked up much of the advertising revenue that had been going to local newspapers. last year and accounted for nearly all of the growth in advertising.

Research Software 65

Research Software Advertising Product Management Product Manager 65

Mind the Product

MARCH 5, 2024

This article navigates gender bias in advertising, and details practical solutions for inclusive ad optimization, fostering ethical practices. Read more » The post An inside look into gender bias in targeted ads appeared first on Mind the Product.

Advertising 79

Advertising Article 79

The Product Coalition

JULY 10, 2022

Sports cars often have an aspect of novelty in their advertising. more on this campaign Strong brands embody multiple core values Many of these examples above advertise one value primarily, but many have risen to notoriety by creating additive value. See this Porsche ad below drawing a metaphor between their cars and an amusement park.

User Testing 141

User Testing Advertising Branding Customer Experience 141

The Product Coalition

JANUARY 4, 2021

Consider placing an advertisement on YouTube and static ads on different websites. These pages most likely earn money via advertising or through paid plans. Money aside, it guarantees clients and helps expand your audience through word of mouth advertising. Choose a strong and catchy name and slogan.

Advertising 178

Advertising Naming Branding Customer Experience 178

The Accidental Product Manager

FEBRUARY 19, 2024

TikTok product managers seem to be working to address some of their shortcomings from both an advertiser and user perspective. Earlier this year, the platform worked to enhance its ability to both target and measure its value proposition to advertisers by enabling first and third-party cookies on top of its existing tools.

User Testing 73

User Testing Product Management Product Manager Product Research 73

freshtrax

NOVEMBER 15, 2024

Tracks with uplifting arrangements and empowering lyrics, such as Official髭男dism’s “White Noise” and 超ときめき♡宣伝部 (Super Exciting ♡ Advertising Club)’s “最上級にかわいいの！(The Cutest in the Highest Grade!)” Themes of Self-Affirmation and Positivity Many songs trending among Gen Z emphasize self-affirmation, resilience, and positivity.

Advertising 111

Advertising Branding Customer Experience Positioning 111

Intercom, Inc.

NOVEMBER 7, 2018

It should generally include things like: advertising costs, the salary of your marketers, the costs of your salespeople, etc., On a daily, weekly, and monthly basis you’ll be optimizing using the CAC and customer volumes that your advertising tools report with your online marketing team. What is Customer Acquisition Cost (CAC)?

Customer Experience 202

Customer Experience User Testing Advertising Finance 202

UX Planet

OCTOBER 28, 2024

Part 1: A lone design generalist A brief history of design generalists A few decades ago, every visual designer’s dream job was in advertising — a field where creativity and a good salary converged. However, by the late 2000s, it started to feel like everything possible in 2D design had already been explored.

Research Software 91

Research Software Analytic Tools Data Visualization Web Developers 91

The Product Coalition

OCTOBER 20, 2023

The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI. 37% of the 4,500 respondents who work in marketing and advertising reported using AI in their work. What is the future of AI in marketing?

Data Visualization 107

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 107

The Accidental Product Manager

OCTOBER 17, 2022

So if you were a product manager and you wanted to both advertise your product to your customers and make it easy for them to buy it from you, how would you go about doing that? What if there was a better way to go about advertising and shipping your product? However, what if there was an alternative? Would you be interested?

Advertising 65

Advertising Product Management Product Manager Customer Experience 65

Intercom, Inc.

MAY 14, 2018

Paid advertising: Still relevant? Paid advertising. Paid advertising continues to be an effective way to reach specific audiences, but marketers need to get more creative with how they capture low attention spans. Get started on paid advertising: Spending money to make money: how we measure our online advertising.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Alchemer Mobile

OCTOBER 13, 2020

Surveys are a great way to measure the effectiveness of ads within your app, or to gather feedback for advertising partners. Even asking a question as simple as, “Do you remember seeing an ad from [advertiser name]?” can be enough to help you baseline its effectiveness.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

The Product Coalition

DECEMBER 28, 2020

A great instance is a 360-degree video advertisement produced by Hong Kong Airlines. Big brands like Subaru, Toyota, Adidas, and others produce advertisements that look like short movies bringing the story of usual people to the table and showcasing how the brand can help everyone in their daily lives.

Marketing 179

Marketing Advertising Airlines Magazine 179

The Product Coalition

JANUARY 12, 2021

Of those reasons include paid advertising, influencer marketing, and the opportunity to develop a strategic channel. Creating a TikTok brand allows you the ability to build and advertise your brands with your own content, while also enabling you to make sure the content produced provides users with valuable information.

Marketing 133

Marketing Strategy Advertising Travel 133

The Product Coalition

SEPTEMBER 14, 2022

Unattached The first kind of affiliate promotion is spoken as “unattached,” or once you haven’t any authority within the niche of the merchandise, you’re advertising. Elise explains that advertising additionally becomes more abundant and easier. There’s no association between you and, therefore, the client.

Marketing 101

Marketing Advertising Education Reference 101

The Product Coalition

JUNE 10, 2022

Objective 1: Promote and advertise Black Friday as one of a kind event of the year. Promote, and advertise potential sellers and partners through compelling stories. I will define the objective of the strategies and would define the success measures around them.

Onboarding KPIs 137

Onboarding KPIs Customer Experience User Friction Product Management 137