If I Were Building a Product Marketing Organization From the Ground Up
Product Management University
JULY 1, 2024
If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Sometimes it works out great, but the tough part is the amount it time it takes to get your team exactly where you want it in terms of people, team chemistry, skills and maturation, not to mention all the unexpected hiccups along the way.
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