Remove 2028 Remove Generative AI Remove User Experience
article thumbnail

How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

AI and its subfields, such as machine learning (ML), also identify and predict future behavior based on extant behavioral patterns. The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI. billion by 2028.

article thumbnail

How to build AI into product development

Modus Create

Begin with experimentation When incorporating AI into your product, it’s best to begin with experimentation. How could the power of AI or ML improve the effectiveness of your product? How could it improve the user experience ? Have any of your competitors experimented with AI products?