Product Talk
DECEMBER 18, 2024
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
Product Talk
AUGUST 21, 2024
Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Customers can vary depending on your company and product. Tweet This Let’s look at a few common scenarios.
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Product Talk
NOVEMBER 6, 2024
I made sure to think about both the end customer experience and the tax expert experience,” says Teeba. One thing I really appreciated is the emphasis on thinking about engagement and satisfaction together as there is no point in increasing engagement without increasing or at least maintaining satisfaction at a certain level.”
Product Talk
MARCH 12, 2025
You might be tempted to try to guide your customer back to talking about your current outcome, but that doesnt necessarily work. Sometimes this conversation helps you uncover nuance in the customers context that you werent previously aware of. In this post, well share both advice from the community and Teresas take on the topic.
Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Product Talk
JANUARY 17, 2024
Sometimes it’s because they’ve personally experienced a pain point and want to address it. Tweet This The Challenge: Converting Trial Users to a Paid Version One use case for ThoughtFlow , a mind mapping integration, emerged based on a user’s pain point. You can submit yours here.
Product Talk
JULY 3, 2024
When we interview customers , our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise known as opportunities) which will inform our product decisions. ‘Atypical’ is not necessarily a bad thing when it comes to customer stories.
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