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That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users.
To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Live visual analytics.
For example, you can ask ChatGPT to analyze sales data and provide future forecasts like this: Prompt : Please analyze the following sales data and create forecasting for Q1 2024. For example, some other possible prompts include: What are the industry benchmarks for Customer Lifetime Value (CLTV) in the tech sector?
CustomerSatisfaction (CSAT). If your goal is to drive product-centered growth and a better user experience, it only makes sense to measure customersatisfaction (CSAT). After all, more than two out of every three businesses now compete primarily on customer experience. CustomerSatisfaction (CSAT).
By combining the two types of analysis, you can make the product more sticky and improve conversion rates and user retention. This translates into high customer lifetime value. Start cohort analysis by setting clear goals , like ‘Improve customer retention by 10% by January 2024’ and choosing the metrics to track.
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