Remove 2024 Remove Certifications Remove Market Research
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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

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486: The 7 Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Over the next few weeks, we’ll discuss the seven knowledge areas: Product Innovation Management Strategy Portfolio Management Process Design & Development Market Research Culture & Teams Watch the full interview with PowerPoint slides on the Product Mastery now YouTube channel. Click here to download the Action Guide.

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490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

He coauthored “Product Development and Management Body of Knowledge: A Guide Book for Product Innovation Training and Certification.” ” The book distills five decades of industry research and current practice into actionable wisdom, empowering product professionals to innovate and excel.

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494: Developing Skills in Product Management and Leadership – with Chad McAllister, PhD

Product Innovation Educators

Market Research : Gathering and analyzing customer and market data to identify opportunities and validate product concepts. These resources could include market research reports, industry analyses, or professional development materials.

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How to Become a Principal Product Manager Without Experience

The Product HQ

According to Glassdoor , the average salary for a product manager is $155,611 as of 2024. Obtain Certification in Technical Product Management While the path to principal product manager doesn’t have to include technical product management, getting certified in technical product management is a wise step.

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Essential Product Manager Skills

The Product HQ

Good communication skills also involve conducting market research and interpreting key performance indicators to drive strategic thinking. This skill helps in fostering a collaborative environment and is critical for bridging the gap between technical expertise and market demands.

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How to Become a Software Product Owner [+Tools and Resources]

Userpilot

Conduct market research to inform sales strategies and enable the sales team to position the company’s products effectively. Work closely with marketing to create relevant content for lead generation and with product management to stay updated on product roadmaps and upcoming releases.