Consumer-Generated Marketing: Tools You Can Use to Grow Your Product
The Product Coalition
JULY 10, 2023
According to Wordstream , the cost per lead (CPL) increased by an average of 19% in 2022, with further rises anticipated. The content users made was hilarious and outrageous at times, but importantly it drew a lot of positive attention to the brand. It is technically consumer-generated content — and it can make or break a business.
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