Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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Userpilot

JUNE 11, 2021

In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. Marketing Analytics Tools for SaaS. Product & User Behaviour Analytics Tools for SaaS. 9 KPIs to track for your SaaS business.

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Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager. Advanced/pro product manager.

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Userpilot

SEPTEMBER 15, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Activation metrics you can track: activation rate.

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Userpilot

JULY 20, 2021

Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. These will truly be successful market fit products.

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Userpilot

DECEMBER 18, 2022

Which Product Trends will take 2023 by storm? After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

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Userpilot

JUNE 14, 2021

Product managers take product feedback seriously, but can customers always identify their issues correctly? Product analytics allows you to track and analyze user activity and understand what users actually do rather than what users say they do. What is Product Analytics. Why Is Product Analytics Important?

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Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no.

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Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

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The Product Coalition

FEBRUARY 14, 2021

Product requirements are there to help the team understand what you want to build. Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. Your goals have many layers in them. share it as it is.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

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Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

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Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. So Freemium isn’t dead.

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Gainsight

DECEMBER 20, 2020

Every client had a decision to make on which subscriptions to renew and which ones to churn: Companies with Customer Success strategies demonstrated value to their clients during these tough times and preserved client relationships. Net Dollar Retention Becomes THE Metric. Often we see: Product teams build features.

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Alchemer Mobile

MAY 19, 2021

To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. If you don’t, you need to get those in place – and fast.

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Intercom, Inc.

APRIL 28, 2022

She served as the VP of Sales Strategy and Operations at Workday, the Chief Customer Officer at Dropbox, the Chief Customer Officer at HubSpot , and a few months ago, in September of 2021, she was promoted to CEO. Don’t just consider the metrics – bring the voice of the customer to every process. But you already answered it.

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Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. What are the best SaaS growth strategies for 2021, according to SaaS leaders who succeeded in using them? In-app marketing.

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Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

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Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Product Led Growth & Chatbots.

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Userpilot

SEPTEMBER 15, 2021

Are you concerned about end-user engagement in your SaaS product? In this article, we share some proven strategies to help you keep your users engaged! They trigger product-led growth and help SaaS businesses achieve new milestones. A buyer persona is critical for the execution of an engagement strategy.

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Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.

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Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave. Qualitative attitudinal metrics and quantitative behavioral metrics are 2 primary types of UX metrics.

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Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Why is analytics important for SaaS?

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Usersnap

SEPTEMBER 21, 2021

Best Practices and Examples For Interest-Based Questions Demographic Best Practices and Examples Product Usage Best Practices and Examples Are You Using the Best KPIs For Your Customer Satisfaction Survey? These surveys help companies gather information on how the public perceives their service or product.

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Business of Software Conference

APRIL 17, 2020

And I think all of these are kind of vanity metrics. So maybe the first lesson is like don’t do vanity metrics. So, headcount is a vanity metric: I don’t care how big your company is. And I kind of find like a product market fit todoist. Basically, there’s no exit strategy. Async>Sync.

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Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

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Intercom, Inc.

JULY 19, 2021

With the addition of custom chatbots and automation to make your support workflow even more efficient and productive, conversational support allows you to supercharge your support and find the perfect balance between team efficiency and a great customer experience. How conversational support delivers value across your entire organization.

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Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. Content Marketing.

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Userpilot

OCTOBER 19, 2021

Said every product manager and product marketing manager currently working in SaaS ever ??????! Implement as many of the customer retention strategies and tactics outlined in this 2021 Ultimate Guide as you can! Check out this entire blog on customer expansion strategies for more details.

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Userpilot

JANUARY 28, 2022

As a SaaS owner or product marketer, you definitely know that success is highly dependent on good customer experience optimization. After all, customer success is directly tied to customer lifetime value and feature adoption which makes it even more important to keep the customer’s experience positive. Let’s dive deep in!

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Mixpanel

MARCH 22, 2024

It’s because of all of this that the market for business analytics in fintech was valued at $3.1 billion globally in 2021, and it’s projected to reach $22.9 As an industry in growth, some of the most valuable data pouring in that fintech companies can focus on comes from product usage. billion by 2031, growing at a CAGR of 22.4%

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