Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. Product Management Playbook.

B2B 130

B2B Product Manager Product Management Magazine 130

Mind the Product

DECEMBER 31, 2023

This 2021 ProductTank Birmingham talk from Sam Reader, Co-Founder and CEO at Wondr, shares challenges, lessons, and ‘aha’ moments from his team’s journey at Wondr and their quest to find product-market fit.

Product Marketing 174

Product Marketing Marketing 174

Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Trends to Watch In Product – Table of Contents.

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

Product Research 273

Product Research User Testing Research Software Software Engineering 273

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 103

Feedback Software User Testing Product Research Customer Experience 103

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 91

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Our Continuous Product Design platform gives business and technical teams a single version of truth that’s automatically quantified and based on what matters most — your customer’s perspective.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

Research Software 98

Research Software Web Developers Web Development Vision 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 82

Feedback Software Research Software User Testing Customer Feedback 82

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. marketing efforts.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Product Management University

DECEMBER 17, 2020

2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and enjoyable holiday season and that 2021 is a great year, both personally and professionally. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management.

Magazine 130

Magazine B2B Product Manager Product Management 130

The Product Coalition

MAY 5, 2021

As marketing techniques are evolving every day, you might think that there are different options when it comes to promotional methods. Moreover, you must make sure to announce the contest on every marketing channel you are using. Use email marketing Email marketing is yet another effective way of product promotion.

Customer Experience 98

Customer Experience Events Blog Engineering 98

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 61

Research Software User Testing Outbound Marketing 61

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. That’s where product marketing is super important.

Customer Experience 156

Customer Experience User Testing Marketing Data Visualization 156

Product Management University

NOVEMBER 17, 2020

As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. Blog: High-Octane Product Management. Product Management Playbook.

Magazine 130

Magazine B2B Product Manager Product Management 130

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. Ramli John, Author of Product-Led Onboarding.

Research Software 98

Research Software Books Feedback Software Analytic Tools 98

Product Talk

OCTOBER 2, 2024

In his role on the leadership team, he is responsible for shaping and executing their product strategy. Yury joined HiveMQ in January 2022 and says he was attracted by the culture, sophistication of the MQTT platform, and the diverse and intricate IoT market they serve. Yury’s next step?

Feedback Software 230

Feedback Software Customer Experience Data Visualization User Testing 230

Userpilot

OCTOBER 1, 2021

But with such a saturated market, which tool should you choose? " That translates into more product experiments , and a more empowered product marketing team overall. Users expect a personalized service in 2021, so you'll just turn them off this way. Which software options are on the market.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 87

Userpilot

JULY 13, 2021

The best walkthrough software on the market is Userpilot. It’s a boring, unengaging experience that’s reminiscent of that old lecturer who used to drone on for hours back in college… Since the order in which the customer is shown features is so arbitrary, you can sometimes end up with product tours that are entirely nonsensical.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

JULY 14, 2021

Userpilot is the best choice for mid-market companies – offering the best value-for-money starting at $249 with unlimited feature usage, completely interactive product walkthroughs, NPS, microsurveys, resource center and user analytics. Slap that shameless product tour there. ease of use. You’ll fix it later.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

Onboarding KPIs 75

Onboarding KPIs Workshop Customer Experience Product Research 75

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. What are the best SaaS growth strategies for 2021, according to SaaS leaders who succeeded in using them? In-app marketing.

Feedback Software 81

Feedback Software Research Software Customer Experience User Testing 81

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies.

Marketing 89

Marketing Outbound Strategy User Testing 89

Userpilot

OCTOBER 18, 2021

Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021. billion in 2021 and $145.4

Analytic Tools 82

Analytic Tools Feedback Software Research Software Onboarding KPIs 82

The Product Coalition

JANUARY 17, 2022

Now, you don’t need to build this all from scratch, as there are several ways to save your roadmap to launch your API fast ( see article on Product Manager’s Guide on Fast API Launch ). product marketing matches their API Developer Portal with flawless consistency Codat.io Product Marketing to Match the Codat.io

UX 139

UX Data Visualization Development Reporting Tools 139

The Product Coalition

FEBRUARY 28, 2021

an from Pexels My marketing manager recently asked me to define our marketing budget for 2021 so that she can plan accordingly. Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results.

Definition 165

Definition Events Marketing Engineering 165

Usersnap

SEPTEMBER 21, 2021

Marketing and content development departments can use data results of customer segmentation to address customers in a more effective and personal way. Product usage questions allow a company to more accurately assess a customer’s needs and address problems with practical solutions. Below are a few questions regarding product usage: 1.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

SEPTEMBER 8, 2021

Product tours generally include a welcome screen , a survey to segment users, a checklist , and experience flows for each of the key activation points. It’s very challenging to build a product tour from scratch. Using product tour software is a better decision. The best product tour software on the market is Userpilot.

Analytic Tools 80

Analytic Tools Feedback Software Onboarding KPIs Software Review 80

Userpilot

SEPTEMBER 23, 2021

If you assess onboarding software by lack of code, segmentation capability, in-app communication, analytics , and pricing, Userpilot is the clear market leader. ” This is the instant when the user realizes the value of your product — to them, as an individual. This is 2021 and you don’t have to re-invent the wheel.

Analytic Tools 79

Analytic Tools Onboarding KPIs Customer Experience User Testing 79

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. SaaS Analytics Tools for Social Media Marketing. Categories of SaaS analytics tools.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JULY 8, 2021

Therefore, we’ve put together a list of 6 product manager courses you should consider taking in 2021 for the following proficiency levels: Aspiring product manager. Beginner product manager. Mid-career product manager. Advanced/pro product manager. What is product management? Table of Contents.

User Testing 58

User Testing Research Software Analytic Tools Feedback Software 58

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124