Product Talk
NOVEMBER 11, 2020
We are starting to pull together our 2021 conference list. We expect the same will happen in 2021. For 2021, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes. So look for a significant update on which events I plan to attend by the first quarter of 2021.
Alchemer Mobile
JANUARY 4, 2022
From celebrating our ten-year anniversary to being recognized as one of the 100 Best Companies to Work For by Seattle Business Magazine to the publication of our sixth annual Mobile Customer Engagement Benchmark Report and much more detailed below, 2021 was a tremendously successful and exciting year for Apptentive.
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Alchemer Mobile
MARCH 16, 2021
Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources.
Alchemer Mobile
APRIL 21, 2021
In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Education category. Read on for data-supported research and benchmarks Education apps should focus on in 2021 and beyond based on what was learned from a year like no other.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Alchemer Mobile
APRIL 14, 2021
In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Below are short summaries of the six subcategories included in our research, with engagement benchmarks for companies to aim for in 2021. What a year for news.
The Product Coalition
DECEMBER 28, 2020
We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business
In today’s Agile world, product managers are expected to be leaders in market knowledge, strategy, organizational enablement, etc. In this webinar you will learn: How product managers can distill market facts from the market and express them in relevant numerical and visual contexts.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Join Rhonda Basler, Marketing Director of Hallmark Business Connections, to make your brand genuine and make it stick. 6 Ways to Make Your Employees More Human.
Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale
Join this webinar to learn how to blend Geospatial data (from SafeGraph), Financial Market and Transaction Data (from Facteus), & Global Websites Visit and Engagement KPIs (from SimilarWeb) to enrich, augment, and improve self-service analytics as well as predictive models. Tuesday, September 14th, 2021 at 11AM PDT, 2PM EDT, 7PM GMT.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. July 22nd, 2021 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT Practical tips for pulling in customer feedback without delaying your process.and more!
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. December 15, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points.
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