Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

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Alchemer Mobile

APRIL 14, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Below are short summaries of the six subcategories included in our research, with engagement benchmarks for companies to aim for in 2021. What a year for news.

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Alchemer Mobile

MAY 19, 2021

To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch.

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Intercom, Inc.

DECEMBER 21, 2021

From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Niamh O’Connor , Brand Editor. Thoughts on innovation.

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Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

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Alchemer Mobile

APRIL 12, 2022

In 2021, Travel began its road to recovery following interstate, national, and global travel restrictions brought on by the pandemic. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. Summary of Travel Apps in 2021. Shifted emotions by subcategory.

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Alchemer Mobile

MAY 6, 2021

Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Personal Services category. Consumer Engagement.

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Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Finance category. 2021 Engagement Benchmarks for Finance Apps. Working in Mobile Finance in 2021.

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Alchemer Mobile

MAY 12, 2022

Summary of Personal Services Apps in 2021. The housing market had a wild year. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Home apps: Mobile customer engagement benchmarks.

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Alchemer Mobile

MARCH 22, 2022

The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Generally, consumers will rate and review what they regularly engage with, and our 2021 benchmarks are representative of consumer shifts. QSR Mobile App Marketing Strategies. stars and Food Services apps averaging 4.59

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Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Conversion.

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Alchemer Mobile

APRIL 2, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Healthcare category. Read on for data-supported research and benchmarks Healthcare apps should focus on in 2021 and beyond based on what was learned from a year like no other.

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Intercom, Inc.

MARCH 15, 2021

Here are three key takeaways from the week – and how you can use them to continue to challenge the status quo long after IWD 2021 is over. The post 3 key takeaways from International Women’s Day 2021 appeared first on Inside Intercom. Representation matters. As the saying goes: you can’t be what you can’t see.

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Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. 2021 Engagement Benchmarks for Retail and eCommerce Apps. Working in Mobile Retail and eCommerce in 2021. Ratings and Reviews.

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Alchemer Mobile

MARCH 29, 2022

After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021. Summary of Healthcare Apps in 2021. To start, Healthcare mobile teams asked more consumers for their feedback in 2021 than in previous years.

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Healthcare User Testing Feedback Software Customer Feedback 262

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. Brands shifted focus to improving long-term retention. So bear with my enthusiasm. There we go.

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Alchemer Mobile

APRIL 5, 2022

Below is a summary of how Finance app fared over the course of 2021. Summary of Finance Apps in 2021. Mobile teams prioritized proactively communicating with their consumers in 2021. Finance apps typically have high retention rates, which held true in 2021. How FinTech Brands Can Use Sentiment Data to Improve CX.

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Alchemer Mobile

MARCH 31, 2022

” In 2021, 93% of all consumers who were prompted by a Love Dialog responded “Yes” or “No” rather than closing out of the prompt. In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. Winning brands have moved away from using passive, lagging indicators (like NPS) to measure consumer satisfaction.

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Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

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Alchemer Mobile

APRIL 14, 2022

Summary of Media Apps in 2021. While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. Technology apps experienced fewer emotional shifts in 2021 than the overall average, with only 8% of consumers changing how they felt about their in-app experiences (14% overall). Bonus reading and resources.

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Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Brands working in monitoring and security faced hurdles more in-line with regular marketplace patterns. Below is a short summary of how Business Services apps fared in 2021. Summary of Business Services Apps in 2021. Shifted emotions by subcategory.

Data Visualization 264

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Alchemer Mobile

APRIL 6, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. Read on for data-supported research and benchmarks Food and Drink apps should focus on in 2021 and beyond based on what was learned from a year like no other.

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Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. In 2021, there was correlation between interaction rates and retention rates.

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Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

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Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. Below is a short summary of how Utilities apps fared in 2021. Summary of Utilities apps in 2021. Utilities apps made huge gains in mobile customer retention in 2021. Expressed consumer sentiment by subcategory. Shifted emotions by subcategory.

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User Testing Feedback Software Data Visualization Customer Feedback 264

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with this doesn’t necessarily mean that the company needs to follow feelings of uncertainty by 2021. There is no better time than today to start considering how to take your business to the next level in preparation for a record sales year in 2021.

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Alchemer Mobile

APRIL 20, 2022

Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Summary of Shopping Apps in 2021. The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report.

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User Testing Feedback Software Customer Experience Customer Feedback 243

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Chat with us today

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NextBigWhat

DECEMBER 28, 2020

2021 is going to be a crucial year for makers. If API is what you eat for breakfast, you have a healthy 2021 ahead. It’s time to build global product companies and brands across different sectors and if you want to stay ahead in the game, go ahead and apply for FWD app invite. Community + Product Management.

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Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. Unify data and simplify partner integrations with enterprise-class security and reliability.

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Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

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Alchemer Mobile

DECEMBER 22, 2020

Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. Personalization. Customer expectations have never been higher.

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Feedback Software User Testing Reporting Tools Data Visualization 245

Alchemer Mobile

JANUARY 26, 2021

Untangling customer emotion and satisfaction are the hot topics of 2021. Individual mobile customer goals may align with what you’ve used for your traditional marketing funnel, or they might be different. Capturing emotion data gives product and marketing leaders a holistic view of their customer base, down to the individual level.

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The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. CitrusBits is a trusted partner of global brands like Burger King, Quiksilver, Symantec, and Sotheby. Blue Label Labs has created mobile applications for global brands like Bloomberg, Tide, Microsoft, Google/Alphabet, Fender, PayPal, and United Nations.

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Userpilot

APRIL 27, 2021

In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. What is retention marketing? User retention marketing focuses on existing customers – it aims to help users discover more value in your product. What is retention marketing? Let’s dive in!

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Alchemer Mobile

JULY 22, 2021

When product adoption is strong, that typically means the following: The product is the right market fit. If a company has a high product adoption rate, that’s a sign of the right market fit and a product that customers actually want. Higher marketing and product ROI. Effective onboarding helps make adoption seamless and fast.

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Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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