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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. Let’s start with the bad.

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The Two Most Impactful 2020 Product Management Trends

Alchemer Mobile

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020.

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2020 on Inside Intercom

Intercom, Inc.

Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. The post 2020 on Inside Intercom appeared first on Inside Intercom. From all of us here on the Intercom Content team, we wish you a very peaceful and safe holiday season.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. Technology (media creation, connectivity, etc.). News apps saw incredibly high retention rates , likely due to how much news people consumed and the fact that there was breaking news almost daily. Technology Apps. Music Apps.

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Product Managers and Technical Skills: What’s the Deal?

The Product Coalition

We’re well overdue a conversation about Product Managers and technical skills. And yet…we all seem to stay hung up on technical skills. Here we’re going into asking the age-old question: do Product Managers need technical skills? Why does learning new tech skills feel like such an insurmountable challenge?

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What we learned from Scale in 2020

Intercom, Inc.

As it happens, 2020 has only reinforced this, by highlighting again and again the importance of strong customer relationships as the structural foundation on which solid businesses are built. The post What we learned from Scale in 2020 appeared first on Inside Intercom. What’s coming in 2021?

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Where chatbots are headed in 2020

Intercom, Inc.

B2C companies were twice as likely as B2B companies to be satisfied with their chatbot investments, perhaps due to the fact that B2C queries are generally more repetitive and less complex than B2B ones. The most satisfied industries were tech (73%), retail (67%), manufacturing (57%), and healthcare (56%).