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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. Let’s start with the bad.

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The Two Most Impactful 2020 Product Management Trends

Alchemer Mobile

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020.

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2020 on Inside Intercom

Intercom, Inc.

The art of marketing in a crisis. Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. A must-read for marketers dealing with change or crisis. Evelyn Clinton, Senior Content Marketing Manager.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. Technology (media creation, connectivity, etc.). News apps saw incredibly high retention rates , likely due to how much news people consumed and the fact that there was breaking news almost daily. Technology Apps. Music Apps.

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What we learned from Scale in 2020

Intercom, Inc.

As it happens, 2020 has only reinforced this, by highlighting again and again the importance of strong customer relationships as the structural foundation on which solid businesses are built. Sprinklr’s VP of Marketing Yoli Chisholm on unlocking the key to one-to-one marketing at scale. What’s coming in 2021?

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Where chatbots are headed in 2020

Intercom, Inc.

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%). The most satisfied industries were tech (73%), retail (67%), manufacturing (57%), and healthcare (56%).

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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. “Thanks to the power of mobile, this cutting edge technology is at the fingertips of everyone with a cell phone right now,” Chip Kanne, Head of North America Emerging Sales, Snap. . Data included: Ratings and reviews. Popular phrases.