Remove 2020 Remove Marketing Remove Product Strategy
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B2B Product Manager Magazine October 2020

Product Management University

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130
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The 10 Product Talks You Should Have Watched in 2020

Mind the Product

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.

Events 195
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Why Product Strategy is More Often Reactive than Proactive

ProductPlan

If so, chances are you were working without the benefit of a concrete product strategy. Product strategy helps with feeling overwhelmed because it Helps your product team see how your product contributes to your company’s goals. Guides your product decisions. Their product strategy is reactive.

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Hiring a Head of Product | Rich Mironov | BoS USA Online 2020

Business of Software Conference

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product.

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The art & science of Product Strategy in a crisis, disruption or acceleration

BrainMates

Nobody factored 6 months (and counting) of restricted movements and global disruption into their 2020 planning. Then we layer on a market analysis to understand how our Product will solve that issue better than anyone else can or will, on one or more dimensions – price, quality, speed, availability, etc. An opportunity?

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 146
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Backstreet Boys, Zork, and Product Strategy

Gainsight

At our first-ever Pulse for Product event, we got inspired by this idea of video games, the nostalgia of 8-bit classics, the 90s (or really any year excluding 2020 – the bar is low), and leveling up (which ultimately became our theme for the event). If 2020 has taught us anything, it’s that products must be human-first.