Product Management Unpacked

JULY 16, 2020

MSPM, the first degree program to focus exclusively on building better product managers, struck ten “51331” commemorative coins and sent them to industry leaders who represent the best of what’s happening in our field in 2020. We’re excited to share who they are with you today.

Product Research 182

Product Research User Testing Research Software Product Management 182

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Steps to create compelling product messages. Product marketing manager persona example.

Messaging 94

Messaging Framework Feedback Software Research Software 94

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Here we are in 2020 with much better data collection than we’ve ever had.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 94

Research Software Feedback Software Product Marketing Marketing 94

Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Trends to Watch In Product – Table of Contents.

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 147

Education Marketing Weak Development Team Advertising 147

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 88

User Testing Feedback Software Research Software Product Marketing 88

Amplitude

JANUARY 21, 2021

For digital businesses, there was no year more critical than 2020. Whether working with existing or new products, these teams innovated to meet the customer where they are: online. All of the honorees stood out for the ways they harnessed the power of customer data to guide innovation and build exceptional digital products. .

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Alchemer Mobile

MAY 19, 2021

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Our product, marketing, and customer service software helps companies make predictive decisions based on real-time measurement of their customers’ voices. Supporting tech.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Userpilot

MAY 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. Product Drive by Userpilot – 1-2 June 2020 .

Analytic Tools 92

Analytic Tools Customer Feedback Data Visualization Feedback Software 92

Product Talk

DECEMBER 9, 2020

The team shares how they defined a new outcome and mapped out the opportunity space when COVID-19 ground international travel to a halt in 2020 and they were forced to discover a new market. Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. You can find them here. Tweet This.

Travel 140

Travel Data Visualization Product Research Research Software 140

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

The Product Bistro

AUGUST 28, 2020

As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path? productmanagement #prodmgmt — ToluAyeni (@Tolu_Mercie) August 27, 2020.

Product Management 195

Product Management Product Manager Management Management 195

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard. Inform or validate your product roadmap.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Alchemer Mobile

DECEMBER 16, 2020

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Inform or validate your product roadmap. Remove silos between product, marketing, and customer service.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Revulytics

DECEMBER 16, 2019

As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Industry, The Product Conference, Cleveland, OH. Mind the Product. Date: July 13-14, 2020.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60

Events Leadership Marketing Product Management 60

Intercom, Inc.

DECEMBER 19, 2019

In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. In this roundup of the year’s greatest hits, you’ll hear from: Ryan Bonnici, Chief Marketing Officer at G2.com. Ceci Stallsmith, Director of Platform Marketing at Slack. Des Traynor and Paul Adams, Intercom on Product.

Feedback Software 32

Feedback Software User Testing Download Systems Review 32

The Product Coalition

OCTOBER 12, 2020

In the beginning of June 2020, we had enough cash to sustain ourselves for 2 years, and had decided to pivot. At the time, we weren’t sure if we needed to move away from our product, on which revenues were growing very slowly, or not. The market size: is about our overall offer?—?does Can it reach a good market size?

Startups 154

Startups Analytic Tools User Testing User Friction 154

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Gainsight

DECEMBER 20, 2020

Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. As a CEO friend of mine remarked in March 2020: The things we’re doing in CS these days—and Gainsight is absolutely key to making it happen—are so freakin great. And ultimately, profit!

User Testing 69

User Testing Customer Experience Customer Feedback Analytic Tools 69

Product Management University

MARCH 26, 2020

Proficientz is giving back to the product management and product marketing community that has given us incredible support for the past 18 years. We’re offering the opportunity to learn a unique “solutions” approach to product management and product marketing that’s practically free!

Certifications 26

Certifications B2B Product Marketing Product Management 26

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. Mid-Stage (20-100 employees).

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 171

User Testing Customer Experience Customer Feedback Product Strategy 171

Innovatemap

NOVEMBER 4, 2020

2020 has become a digital-forward year for your business, which has been easy for some but riddled with challenges for many. How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Where to get started.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Centercode

JANUARY 16, 2020

In the spirit of evolution, here are the top 5 skills that members of the CV industry need to continue growing and thriving in 2020, along with resource recommendations for every skill level. Journeyman: Delta 2020, the Virtual Customer Validation Conference. Register Now for Your Free Pass for the Delta 2020 Virtual Conference.

User Testing 69

User Testing Customer Feedback Customer Experience Research Software 69

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. percent of the tech workforce in 2020, up from 25.9 Brilliant men, often, but no more so than the women I encountered.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Product Management University

APRIL 23, 2020

This webinar was recorded on April 23, 2020. More Videos on a Customer Outcome Approach to Product Management & Product Marketing. With any luck, they are, albeit for different reasons perhaps. Related Articles. Stop Looking for Customer Problems.

Webinar 130

Webinar Customer Experience Article Product Marketing 130

Business of Software Conference

FEBRUARY 9, 2021

We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Upcoming Events.

Fractional CTO 64

Fractional CTO CTO Leadership Customer Experience 64

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98