Alchemer Mobile
DECEMBER 31, 2020
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. Retention is a top priority for mobile marketers.
Alchemer Mobile
DECEMBER 22, 2020
You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards. Personalization.
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Alchemer Mobile
MAY 14, 2020
Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. The post Media Apps: 2020 Mobile Customer Engagement Benchmarks appeared first on Apptentive.
Alchemer Mobile
JANUARY 28, 2020
With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020.
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In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?
Intercom, Inc.
DECEMBER 17, 2020
Throughout this year on the podcast, we’ve talked to people from various companies about how they’ve met the challenges posed by the events 2020. The post Intercom’s 2020 people pivot appeared first on Inside Intercom. You can subscribe on iTunes , stream on Spotify or grab the RSS feed in your player of choice.
Intercom, Inc.
DECEMBER 21, 2020
The art of marketing in a crisis. Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. A must-read for marketers dealing with change or crisis. Evelyn Clinton, Senior Content Marketing Manager.
Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC
Join Hope Gurion, Product Leader Coach at Fearless Product, as she shares 3 techniques to accelerate your cross-functional collaboration with other customer-centered teams like sales, product marketing, and customer success. August 4th, 2020 at 12:30pm PDT, 3:30pm EDT, 8:30pm BST. Why and how to use visuals when collaborating.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: Revenera
Tech companies must focus on how to take products to market, through effective pricing, delivery, and monetization. The COVID-19 global pandemic emphasizes the need to both protect current revenues and build a foundation that promotes growth as the economy recovers. Download this research report from Revenera to learn more.
Speaker: Stephanie Lewandowski, Senior Product Manager, Teachstone
Has 2020 led you in a new direction? Have you found yourself scrambling to adapt to the market changes? Join Stephanie Lewandowski as she candidly talks about the realities of roadmaps - how often they change, how to navigate the changes, and how to survive in an uncertain market. How often do your product priorities change?
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. How to leverage market trends to help customers better understand why your product is important right now.
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The economic disruption of 2020 has left retailers facing a host of barriers to growth. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
And, we know how to plan to discover a market (discovery). Right now in 2020, those plans might not be worth anything. July 16, 2020 at 11 AM PDT, 2 PM EDT, 7 PM BST. Many of us are accustomed to planning for either discovery or delivery. We know how to plan for where we want to be for a product (delivery).
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map.
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