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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. 21 Mobile Product Management Resources.

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B2B Product Manager Magazine October 2020

Product Management University

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue. Blog: High-Octane Product Management. Product Led Growth: How It Changes Product Management & Product Marketing? August 2020.

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B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. You’ve survived 2020 and demonstrated incredible resilience. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue.

Magazine 130
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B2B Product Manager Magazine August 2020

Product Management University

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Blog: High-Octane Product Management.

Magazine 130
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Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Join Hope Gurion, Product Leader Coach at Fearless Product, as she shares 3 techniques to accelerate your cross-functional collaboration with other customer-centered teams like sales, product marketing, and customer success. August 4th, 2020 at 12:30pm PDT, 3:30pm EDT, 8:30pm BST. Why and how to use visuals when collaborating.

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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Magazine 130
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B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Product Management Playbook.

Magazine 130
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Your #1 KPI as a Product Manager

Speaker: Shardul Mehta, VP of Product Management, American Well

What's the #1 metric you should be tracking as a product manager? Speed-to-market? Because to understand your #1 KPI, you need to understand your primary job as a product manager. Because to understand your #1 KPI, you need to understand your primary job as a product manager. February 27, 2020 1PM PST, 4PM EST, 9PM GMT

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Changing Times, Changing Roadmaps

Speaker: Stephanie Lewandowski, Senior Product Manager, Teachstone

Has 2020 led you in a new direction? Have you found yourself scrambling to adapt to the market changes? Join Stephanie Lewandowski as she candidly talks about the realities of roadmaps - how often they change, how to navigate the changes, and how to survive in an uncertain market. How often do your product priorities change?

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

And, we know how to plan to discover a market (discovery). Right now in 2020, those plans might not be worth anything. Join Johanna Rothman, author and consultant, to consider these options for your products and organizations: How to use the idea of working to create change rather than manage change in planning.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT. The best customer experiences go beyond the sale. In this webinar, you will learn: The importance of customer appreciation. 3 ways to thank a customer that actually work.

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To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage. January 21, 2020 9AM PST, 12PM EST, 5PM GMT. Engaging with technical talent.

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The Product Dev Conundrum: To Build or Buy in a Digital World?

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage. March 11, 2020 11AM PST, 2PM EST, 7PM GMT.