Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020
Business of Software Conference
MARCH 11, 2021
She is a globally recognized expert in Positioning and Market strategy. In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. But it doesn’t have to be this way.
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