Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Under Sir Jack, I felt so much more free to talk about some of my more insane ideas, like GameStop back in October of 2020.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

The Product Coalition

JANUARY 4, 2021

In a way, once you are set on your target market , the level you are at is no longer for you to decide. You need to understand the market and act accordingly. The key to understanding which level you are at lies in understanding where your differentiation is?—?at Each level requires a different marketing strategy.

Education 146

Education Marketing Weak Development Team Advertising 146

Business of Software Conference

SEPTEMBER 1, 2022

since 2020 Q1 (Pre-covid). At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. Shopify Plus has grown ~2x (!!) From ~14,000 to ~27,000.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Revulytics

DECEMBER 12, 2019

By 2020, more than 40% of all data and analytics projects will relate to an aspect of customer experience. While this represents just some of the discussion of software usage analytics by industry analysts, it does underscore the growing role of data-driven decision making by product and management teams. vs. 55.3%).

Analytic Tools 70

Analytic Tools Data Visualization Research Software Feedback Software 70

BrainMates

FEBRUARY 12, 2020

Updated February, 2020. As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. How to differentiate your Product.

Marketing 59

Marketing User Testing Research Software Product Research 59

Amplitude

JANUARY 23, 2020

Teams need to move fast in a competitive landscape, and they need the guidance of a data governance manager to maintain the data taxonomy, and keep up with teams rapidly iterating on the product and running concurrent experiments. By the start of 2020, Amplitude users had logged more than 23 trillion actions in our platform.

Data Visualization 58

Data Visualization Government Analytic Tools Feedback Software 58

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Was there much mulling over solving the crux of the problem after that?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

JANUARY 20, 2020

My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 16, 2020. I got the impression that Yaniv prefers being surrounded by men than by women all day long.

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Arpit Rai

MAY 31, 2020

I moved from Bombay to Bangalore in Feb 2020 to join ThoughtSpot. This post is about what one should do in the first 30–60–90 days of joining a new product management job. Understand the product vision, the product strategy and how that translates into the short-term and long-term product roadmap.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

Business of Software Conference

JUNE 21, 2019

April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. Join the smart people who get BoS updates. ’ Good positioning can make the same product seem attractive, different, and special. Find the features that make your product special, and use them as the main thrust of your positioning. Upcoming Events.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Switching has become easier.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Arpit Rai

MAY 31, 2020

I moved from Bombay to Bangalore in Feb 2020 to join ThoughtSpot. This post is about what one should do in the first 30–60–90 days of joining a new product management job. Understand the product vision, the product strategy and how that translates into the short-term and long-term product roadmap.

Onboarding KPIs 52

Onboarding KPIs Product Management Product Manager Customer Feedback 52

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. In the case of Ramp, all they had initially was the messaging: “When we launched, in mid-2020, I think we had ‘message-market fit.’ This is the mistake most people make.

B2C 107

B2C Customer Experience User Friction User Testing 107

Intercom, Inc.

MARCH 12, 2020

But we wake up now in 2020 and think, ‘Oh my gosh, things have changed.’ If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer. Ali: Awesome. Ali: Awesome.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Business of Software Conference

FEBRUARY 16, 2021

And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020. What’s the best thing that’s come out of 2020 for you? Fundraising in Times of COVID.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Lenny Rachitsky

JUNE 25, 2024

The rest of the organization focuses on finding product-market fit, scaling the core product, or building new product functionality. To scale the founder’s role, companies consider GM models typically after they have multiple proven product groups, predictable business outcomes, and significant scale.

User Testing 96

User Testing Data Visualization Customer Experience Management 96

PMLesson's Ace the PM Interview

SEPTEMBER 28, 2020

Although, the company itself tries to internally differentiate between the two. As of 2020, Google has a market capitalization of 1.1 However, the company has since acknowledged that these were, by and large, a waste of time. What hasn't changed, though, is the emphasis on 'Googleyness,' or Google's form of culture fit.

Reporting Tools 98

Reporting Tools Software Engineering User Testing Customer Experience 98

Lenny Rachitsky

SEPTEMBER 3, 2024

The stronger and more differentiated the value promise, the more subscribers will pay and the longer they’ll keep paying. Prioritize your roadmap to serve these users: Finally, prioritize new product features and improvements to the existing product experience that directly address the demands of your HXCs and on-the-fence users.

User Testing 111

User Testing Framework Feedback Software Onboarding KPIs 111

Intercom, Inc.

OCTOBER 29, 2020

If 2020 taught us anything, it’s that a passive attitude towards non-discrimination isn’t enough. I was just thinking, we should talk about 2020, the pandemic. When you think of Intercom in 2020 and beyond the years to come, what are you excited about? Make it easy for customers to talk to you, and vice versa.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

NOVEMBER 18, 2020

The social media scheduler became the user of Userpilot in January 2020. One of the things that really differentiates power users from the rest is that your app is deeply embedded in their working practices. The Farmville Horror Story – How “Power Users” Almost Derailed Postfity. Source: userpilot.com.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Userpilot

NOVEMBER 11, 2020

Although the term “tooltip” is widely used to talk about Coach Marks as well, a lot of UX experts differentiate them, saying that Tooltips are perpetual while Coach Marks – once dismissed – are gone forever. But if you’re a Product Manager or a Product Marketer , you’ll know there’s much more to it than that.

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Business of Software Conference

OCTOBER 23, 2019

Bruce McCarthy (Founder, Product Culture) – Prioritization: Saying No To Good Ideas from Business of Software Conference. BoS Europe 2020 BoS USA 2020. And the ideal product covers all of the basic expectations and has at least one delighter, one differentiator. Upcoming Events.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. I learned to think and speak in a new language that included things like market forces, differentiation, competitive advantage, barriers to entry, segmentation, and focus.

User Testing 78

User Testing Product Research Customer Experience Travel 78