Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent
Userpilot
APRIL 8, 2022
Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. In 2020, Prowly was approached by Semrush and was soon acquired by them. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions.
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