Remove 2020 Remove Customer Experience Remove User Testing
article thumbnail

The Two Keys to Improving Mobile Customer Experience

Alchemer Mobile

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.

article thumbnail

How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. For example, Gap Inc.

article thumbnail

Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. So, we won’t waste your time. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. Sound good?

article thumbnail

Personalize Your User Experience Using Behavior Change Science

Speaker: Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow

When it comes to our health, fitness, music taste, and shopping habits, one size does not fit all: the products we design must cater to the individual, not to a faceless 'user.' Now more than ever, we need personalization to empower our users. Why motivation is the key to user empowerment.

article thumbnail

Healthcare Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Healthcare App Subcategories: Medical, Fitness, Health Insurance. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. and Fitness (fitness tracking, nutrition, workout plans, etc.),

article thumbnail

Shopping Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Consumer sentiment.

article thumbnail

Using Continuous Customer Testing for Pandemic-Proof Product Success

Speaker: Luke Freiler, CEO and co-founder of Centercode

After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times. How to expand product test coverage — even when budget cuts leave you short-handed.

article thumbnail

Why Product Managers Must Relearn Their Customers

Speaker: Janelle Estes, CIO, User Testing

We are living in unprecedented times that have changed the way we live and work. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! Real-life examples of this process.

article thumbnail

Research Report: The State of Community Management

Customer Communities Elevate the Customer Experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services. External Communities Elevate the Customer Experience.

article thumbnail

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development.

article thumbnail

Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Right now in 2020, those plans might not be worth anything. Instead of planning for either discovery or delivery, we can use experiments—for all our work. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love.