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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

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The Unintentional Career of John Cutler

Mind the Product

Every relationship where you help people initially has a power differential. Let’s think of products as a differentiated delivery mechanism of some value exchange. Be sure to see what he has to say at MTP Engage Manchester in February 2020! Who has the power? I enjoy product.

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How Executives can Empower Great Design

Modus Create

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. The February 2020 McKinsey Quarterly article Are You Asking Enough From Your Design Leaders? indicates the struggle is real.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020. What’s the best thing that’s come out of 2020 for you? Fundraising in Times of COVID.

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The Subscription Value Loop: A framework for growing consumer subscription businesses

Lenny Rachitsky

The stronger and more differentiated the value promise, the more subscribers will pay and the longer they’ll keep paying. Building their businesses on a core value promise that provides enduring value. This core value promise is what attracts users to the app and keeps them coming back over time.

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Building with Shape Up

Crafty CTO

All link to their source in the online book and are copyright ©1999-2020 Basecamp. Shape Up differentiates between imagined tasks – " tasks we think we need to do at the start of a project " – and discovered tasks – “ tasks we discover we need to do in the course of doing real work.”