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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. Let’s start with the bad.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Why is your app rating decreasing?

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Engagement Benchmarks for Food and Drink Apps

Alchemer Mobile

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. 2021 Engagement Benchmarks for Food and Drink Apps.

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Digital shopping exploded in 2020, with an increase in both consumers and usage. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. 2021 Engagement Benchmarks for Retail and eCommerce Apps.

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Engagement Benchmarks for Business Services Apps

Alchemer Mobile

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.