Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

JUNE 16, 2020

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Download the 2020 Mobile Customer Engagement Benchmark Report for Travel Apps.

Travel 147

Travel Feedback Software User Testing Customer Feedback 147

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. billion, according to a 2020 report. Branding was all about print media, broadcast ads, and newsletters back in the day.

Branding 145

Branding Reporting Tools User Testing Research Software 145

Alchemer Mobile

MARCH 22, 2022

The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. QSR Mobile App Marketing Strategies. Interaction and response rates.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. star rating, and had 7,549 app store reviews.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

MAY 27, 2020

So, what are retail brands to do? Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download Customer sentiment distribution.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Intercom, Inc.

MAY 7, 2020

And it seems like every upstart fashion brand in existence has pivoted to making face masks. Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. Market – when this little piggy stayed home appeared first on Inside Intercom. The post H.O.M.E:

Marketing 210

Marketing Customer Experience Magazine Government 210

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. Product Led Growth: How It Changes Product Management & Product Marketing? Which is Better, Solving Market Problems or Addressing Market Needs? Product Demo Workshop November 12, 2020.

Magazine 130

Magazine B2B Product Research Product Management 130

Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research.

Finance 147

Finance Feedback Software User Testing Research Software 147

Alchemer Mobile

MARCH 29, 2022

After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021. When brands proactively ask for feedback, they’re able to get ahead of unhappiness and churn, and mobile surveys are a great way to broaden your customer voice.

Healthcare 262

Healthcare User Testing Feedback Software Customer Feedback 262

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Popular Phrases.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

MAY 7, 2020

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). Shifting our focus to app store reviews, here are the 10 most popular phrases for both iOS and Android throughout 2020. Popular Phrases.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. At year end, interaction rates remained equal to what they were in 2020 at 26%. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

APRIL 28, 2021

One size did not fit all for Utilities apps in 2020. issues with supply chains, global price drops, and budget constraints impacted each brand differently. Utilities mobile teams also increased the percentage of people they prompted for feedback in 2020 to 31%, which is higher than the macro average of 25%. Surveys and Messages.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230

Travel Feedback Software User Testing Strategy 230

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Alchemer Mobile

MAY 12, 2022

The housing market had a wild year. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

APRIL 20, 2022

Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences.

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Imaginary Cloud - Design

JANUARY 8, 2020

Yes, another one, but stick with us on this: we’ve selected only the most visually relevant and summed it down to the top 7 trends you need to watch in 2020. Longer color palettes Your brand doesn’t need to be so restrictive concerning color palettes anymore. Two to three colours will prove to be too repetitive for the current taste.

Research Software 140

Research Software User Testing Banking Branding 140

Alchemer Mobile

NOVEMBER 10, 2020

In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc. Nicole Lanni is the Program Manager on the Consumer Insights team at Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Below is a short summary of how Business Services apps fared in 2021.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time. Sound good? Make personalization a priority.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Here we are in 2020 with much better data collection than we’ve ever had.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. In 2020, Quantum Metric was ranked 124 in the Inc 5000, a list of America’s fastest-growing private companies. ?See Supporting tech.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

NOVEMBER 18, 2020

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. In 2020, digital transformation changed from a feature on the roadmap to a means of survival. Q: How do you measure success?

Customer Experience 246

Customer Experience User Friction Data Visualization Transportation 246

Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. App retention can also be used as a trust signal around how well your brand knows its customers. How brands define “successful” retention is extremely dependent on the length of time measured. 90-day Retention.

Research Software 216

Research Software Feedback Software User Testing Data Visualization 216

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. this doesn’t necessarily mean that the company needs to follow feelings of uncertainty by 2021.

Marketing 135

Marketing Strategy Advertising Customer Experience 135

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. Marketing is the unity of data and feelings.

B2B 78

B2B Marketing Data Visualization User Testing 78

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. Brands shifted focus to improving long-term retention. The data runs through all of 2020.

User Testing 173

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Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. While annual retention is still below the overall average, it’s a 100% increase from their 2020 annual retention of 19%. The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

APRIL 14, 2022

While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall). Mobile Marketing Tips for Lifestyle Apps. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

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Feedback Software User Testing Technical Review Customer Feedback 278