Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. Product Led Growth: How It Changes Product Management & Product Marketing? Which is Better, Solving Market Problems or Addressing Market Needs? Product Demo Workshop November 12, 2020.

Magazine 130

Magazine B2B Product Research Product Management 130

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. Marketing is the unity of data and feelings.

B2B 78

B2B Marketing Data Visualization User Testing 78

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Alchemer Mobile

MAY 27, 2020

So, what are retail brands to do? Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download Customer sentiment distribution.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research.

Finance 147

Finance Feedback Software User Testing Research Software 147

Alchemer Mobile

MAY 7, 2020

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

The Product Coalition

NOVEMBER 19, 2020

TL; DR: The Scrum Guide 2020 The Scrum Guide 2020 is available now: Change is coming to make Scrum more accessible and inclusive beyond software development. Learn more about the changes, download the brand new and free Scrum Guide 2020 Reordered to spot patterns quickly, and join the Scrum community discussion.

Software Review 93

Software Review Research Software Download User Testing 93

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

MARCH 22, 2022

The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. QSR Mobile App Marketing Strategies. Interaction and response rates.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. star rating, and had 7,549 app store reviews.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

The Product Coalition

FEBRUARY 26, 2021

2020 will go down in history as the year that brought the world to its knees with COVID-19 and the millions that fell to the virus. For small business owners and entrepreneurs, 2020 emerged as a new learning curve. For small business owners and entrepreneurs, 2020 emerged as a new learning curve. heralded as a year of promise?—?will

User Testing 107

User Testing Marketing Research Software Entertainment 107

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. this doesn’t necessarily mean that the company needs to follow feelings of uncertainty by 2021.

Marketing 133

Marketing Strategy Advertising Travel 133

Alchemer Mobile

MARCH 29, 2022

After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021. When brands proactively ask for feedback, they’re able to get ahead of unhappiness and churn, and mobile surveys are a great way to broaden your customer voice.

Healthcare 262

Healthcare User Testing Feedback Software Product Research 262

Intercom, Inc.

MAY 7, 2020

And it seems like every upstart fashion brand in existence has pivoted to making face masks. Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. Market – when this little piggy stayed home appeared first on Inside Intercom. The post H.O.M.E:

Marketing 210

Marketing Magazine Customer Experience Government 210

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Popular Phrases.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Amplitude

AUGUST 27, 2020

Register for Amplify 2020. Join us on October 14th, 2020. Hear from industry leaders and connect with product experts around the world at Amplify 2020. Amplify 2020: No Limits. Winning digital experiences require visionary leaders from all disciplines—from data science to design, marketing to product managers.

User Testing 94

User Testing Research Software Travel Product Research 94

Centercode

FEBRUARY 11, 2021

Department of Commerce reported a 30% increase in online spending from 2019 to 2020 (compared to the previous 13% increase year over year). Anything less than a perfected product might sink your brand reputation. One report showed that 1 in 3 customers would switch brands after a single bad experience. What happened exactly?

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Imaginary Cloud - Design

JANUARY 8, 2020

Yes, another one, but stick with us on this: we’ve selected only the most visually relevant and summed it down to the top 7 trends you need to watch in 2020. Longer color palettes Your brand doesn’t need to be so restrictive concerning color palettes anymore. Two to three colours will prove to be too repetitive for the current taste.

Research Software 140

Research Software User Testing Banking Branding 140

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. At year end, interaction rates remained equal to what they were in 2020 at 26%. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? ková, Product Marketing Manager at Kontentino; Aditi Gupta, Product Marketing Manager at Varicent; and our own home-grown Product Manager at Userpilot – Andy Shamah – and got some really interesting insights which we’re summarizing below. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). Shifting our focus to app store reviews, here are the 10 most popular phrases for both iOS and Android throughout 2020. Popular Phrases.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

APRIL 28, 2021

One size did not fit all for Utilities apps in 2020. issues with supply chains, global price drops, and budget constraints impacted each brand differently. Utilities mobile teams also increased the percentage of people they prompted for feedback in 2020 to 31%, which is higher than the macro average of 25%. Surveys and Messages.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

The Product Coalition

AUGUST 25, 2020

Businesses must adopt digital transformation to stay competitive in the modern market landscape. As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Win-Pro Consultancy Min. project size: $1,000 Avg. Win-Pro Consultancy Min.

Research Software 84

Research Software Feedback Software Consulting Artificial Inteligence 84

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230

Travel Feedback Software User Testing Strategy 230

Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. Brands shifted focus to improving long-term retention. The data runs through all of 2020.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Alchemer Mobile

MAY 12, 2022

The housing market had a wild year. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

APRIL 20, 2022

Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences.

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

The Product Coalition

JANUARY 20, 2020

Today, an animated explainer video has become one of the most creative ways to establish warmer relationships between customers and their beloved brands. Startups and big businesses all over the globe use explainer videos to introduce their products, services, or tell about their brands creatively. There’s no need to be?—?we

Research Software 78

Research Software Feedback Software User Testing Product Research 78

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

User Testing 132

User Testing Product Research Data Visualization Customer Feedback 132

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. That’s why we have collected the top five user experience agencies in the world that have designed thousands of digital products for the most loved and popular brands. Eleken is great at both UI/UX design and marketing design.

Customer Experience 92

Customer Experience Research Software User Experience User Testing 92

Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Finance apps typically have fewer ratings and reviews based on their customer bases being smaller than larger markets. In 2020, the results were no different. 2021 Engagement Benchmarks for Finance Apps. Ratings and Reviews. Popular Phrases.

Finance 147

Finance Feedback Software Research Software Systems Review 147

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Here we are in 2020 with much better data collection than we’ve ever had.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181