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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

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How do you Build a Winning Product Team?

Mind the Product

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

mobile apps in the Apple App Store as of February 2019. Two findings that are of particular interest to mobile PMs were areas of strength and weakness in product management skills. It’s great that most PMs are strong in the customer understanding skill set but troublesome that competitive analysis is a weak spot.

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What we Learned at #mtpcon San Francisco 2019

Mind the Product

He also encourages us to let go of the need to be right (difficult for many product managers) and enlist our teams to help us answer: What problem are we solving? We always talk about the “Build – Measure – Learn” loop of lean product development. Who are we solving it for? How will we measure success? Mind the Platform.

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How Zapier supports 3 million users by investing in customer outcomes

Intercom, Inc.

But obsessing over efficiency can mask what’s most important, and most rewarding, to support teams – actually helping customers. Support teams exist to solve customers’ problems, not to deflect them or find the fastest way to hit the “close” button. The evolution of customer support. Customers] just want to use the solution.

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Product in Practice: How Botify Broke Down Silos and Moved to Product Trios

Product Talk

. – Tweet This The product team at Botify knows this all too well. Since 2019, they’ve been making a gradual transition to working in product trios. While Chief Product Officer Christophe Frenet initially guided this transition, many members of the team stepped in to facilitate this process. What works well?

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Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. Marketing Driven Development is Bad.