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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Usability testing: the complete guide

UX Planet

How to plan, conduct and report usability studies. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Let’s first look at what bad usability could be costing you, and how it could benefit your organisation.

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

mobile apps in the Apple App Store as of February 2019. There were seven major findings in the resulting Benchmark report, which you can download here. Two findings that are of particular interest to mobile PMs were areas of strength and weakness in product management skills. Develop real personas that reflect your customers.

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How do you Build a Winning Product Team?

Mind the Product

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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Product in Practice: How Botify Broke Down Silos and Moved to Product Trios

Product Talk

. – Tweet This The product team at Botify knows this all too well. Since 2019, they’ve been making a gradual transition to working in product trios. While Chief Product Officer Christophe Frenet initially guided this transition, many members of the team stepped in to facilitate this process. What works well?

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

When it comes to choosing a customer education platform, there are so many options to pick from. Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. What is a customer education platform?

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. And just continuing to push it higher with the team.