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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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A Decade of Product Management

Melissa Perri

2019: "How do I hire a Chief Product Officer? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "I have 800 Product Owners who have never done the role before, can you help train them?" 2019: "Duh, of course I want my people talking to customers. 2019: "Product reports to the CPO."

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? In order to help, we’ve taken the liberty of compiling a list of the best mobile in-app feedback tools for you. Core mobile in-app feedback tools & solutions.

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2019 Benchmarks for Finance Apps

Alchemer Mobile

Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps. Note on methodology: This report includes data from over 800 unique Android and iOS apps across all app categories, from January 2018 to December 2018.

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Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities.

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Search at Intercom: Building our Elasticsearch cloud on AWS

Intercom, Inc.

A large part of making this belief a reality is the idea of running less software. For this reason, we chose to run exclusively on AWS and wherever possible, we make use of battle-tested AWS services, be it RDS Aurora for our relational databases, the Simple Queue Service (SQS) for our async workers or ElastiCache for our caching layer.

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Machine Learning for Product Managers – A Quick Primer

Mind the Product

Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. trillion to global GDP by 2030.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” How to build effective Self-Service mechanisms. This begs the question: what’s the best way to increase customer retention?