Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?
Intercom, Inc.
JANUARY 14, 2019
The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. That’s why we have put together our first ever Intercom reading guide for 2019. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “The Inevitable” by Kevin Kelly.
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Alchemer Mobile
JANUARY 10, 2019
The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.
Alchemer Mobile
APRIL 11, 2019
In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
After all, product management spans many activities from business planning to market readiness. June 18, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. We'll cover: A better metaphor for product manager.
Lenny Rachitsky
SEPTEMBER 24, 2024
Combining these two data sources reveals a whole new perspective on what’s really happening in the job market. I’m going to continue working with these companies to track job market data and share regular updates on what’s changing in the product hiring market every few months or so. That’s great news.
Userpilot
AUGUST 5, 2024
The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. TL;DR A product messaging framework is a strategic guide to communicate your product’s value consistently across all marketing channels.
Speaker: Mandy Howard, Product Manager, ServiceTitan
If you're strategic about your integrations, you can strengthen your ties to your target market. April 16, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. One of the ways to do this is to move past your core product and introduce new business streams. How to find partners that will be a great fit for your product.
Speaker: Howard Dresner, Chief Research Officer, Dresner Advisory Services, LLC
Join Howard Dresner, founder and chief research officer of Dresner Advisory Services, as he shares his research on the analytics market from surveys with over 5,000 organizations. September 5, 2019 11:00AM PDT, 2:00PM EDT, 7:00 BST You'll learn: The top business priorities, objectives, and users of analytics.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.
Speaker: Nils Davis, Principal, NPD Associates
For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. April 30, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST Join this webinar to learn how to: Articulate a strategy to help meet your product goals.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. July 31, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. The importance of experimentation post-launch.
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