Voice of the Customer Technology Buying: Turn Fear Into Power
Alchemer Mobile
JANUARY 30, 2020
In Gartner’s November 2019 “ Accelerate Buying Decisions ” article, analysts make an important distinction: “Technology buying is typically an act of change.” No matter your business, change and investment in new Voice of the Customer (VoC) technology can be scary. Emotion data tells you the “why.”. NPS is Dead.
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