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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

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2019 Product Management Trends

Alchemer Mobile

The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.

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5 books every marketer should read in 2019

Intercom, Inc.

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. That’s why we have put together our first ever Intercom reading guide for 2019. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “The Inevitable” by Kevin Kelly.

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2019 Benchmarks for Finance Apps

Alchemer Mobile

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps.

Finance 203
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Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. July 31, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. The importance of experimentation post-launch.

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The Top Mobile In-app Feedback Tools of 2019

Alchemer Mobile

Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features. The mParticle platform helps mobile marketers, product managers, and data scientists seamlessly connect mobile data with the multitude of app services powering their growth initiatives.

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From Adobe to Walmart: How Sprinklr won over the world’s most valuable brands

Intercom, Inc.

But long gone are the days of one-size-fits all marketing. The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media.

Branding 209