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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

2x: In 2018 our end users were sending 500 million messages a month, double the previous year (Intercom). 53%: Consumers are 53% more likely to shop with a business they can message ( Facebook Nielsen report, 2016 ). DemandGen Report – 2017 Content Preferences Survey ). Rival IQ, 2018 ). Engagement. Conversion.

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. We all have a very fundamental relationship with the tools we use.

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Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

What's the next big trend in analytics software and applications? You've probably used it without even knowing: embedded reporting and analytics. Software development teams more often now are embedding 3rd party analytics solutions into their products and applications to let them focus on other core areas of their software.

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A Decade of Product Management

Melissa Perri

2018: "Can you teach people how to do MVP experiments? They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years?

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How customer support can keep up with customer expectations

Intercom, Inc.

In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No. Moreover, when new innovations are developed for the customer support industry, they are often framed as a way to cut costs rather than offering better service.

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A Win/Win for Your Product - Embedding Analytics for Product Success

Speaker: Stewart Rogers, VP Products, Lambda Solutions

Your innovative, early adopter type Customers want not only access to it all, but the reporting and analytics capabilities to analyze it all. The rest of your Customers crave better reporting. How can you use measure product usage data to effectively enhance the solutions? July 19, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Evaluated their options for building a solution themselves or buying something.