The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Reporting Tools 115

Reporting Tools Strategy Technical Review Marketing 115

Intercom, Inc.

MAY 18, 2018

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. Hiring strategy for early stage startups. We’ve since scaled to more than 35 in Dublin the past 2 years – and 110 globally in the first half of 2018. Scaling up your hiring strategy.

Strategy 222

Strategy Construction User Testing Customer Feedback 222

Alchemer Mobile

APRIL 24, 2018

Monetization strategy. As a LastPass PM, my work positively affects the lives of millions of users every single day. The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive. Q: What do you wish you had known when you first started out as a mobile PM? Distribution channels.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Gainsight

SEPTEMBER 28, 2018

When it comes to the world’s biggest, wildest, busiest SaaS conference, it can sometimes seem like the longest-lasting takeaways are the tote bags full of swag; there’s just so much going on, so many people to meet, and new strategies to put into practice. Get his advice on migration strategy in this post!

Customer Experience 60

Customer Experience Data Visualization Definition Agile 60

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers. Wikipedia ).

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Pragmatic Marketing

DECEMBER 10, 2017

Even though it was frustrating, I understood why the software vendor was trying to gather customer feedback—to help with 2018 planning. This was also a one-off email request, which meant that gathering product feedback was seen as an isolated event as they headed into 2018 product planning. It was not all bad though.

Customer Feedback 70

Customer Feedback User Testing Feedback Software Customer Experience 70

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. Shifting Markets, Shifting Product Strategy: Three Considerations. The post How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle appeared first on Proficientz. Product Management Playbook.

Agile 100

Agile Roadmap Magazine Marketing 100

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. A product-led growth strategy. What Are the Benefits of a Product-Led Growth Strategy? The secret?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Gainsight

NOVEMBER 13, 2018

In case you missed it, or just want to relive the magic, we’ve summed up some memorable moments and takeaways from Pulse Europe 2018. A popular theme at Pulse Europe 2018 was CS > CSM. As our CEO Nick Mehta put it, Customer Success is both a role and a strategy. There were so many of them, it was challenging, but here goes!

Customer Experience 68

Customer Experience Product Research Certifications Data Visualization 68

Product Innovation Educators

SEPTEMBER 30, 2024

However, recognizing the need for a more structured approach to innovation, the airport established a dedicated innovation team in 2018. DFW’s commitment to innovation, as exemplified by their “Future of Travel Transformed” motto, positions them at the forefront of airport innovation.

Research Software 104

Research Software Feedback Software User Testing Technical Review 104

The Product Coalition

JULY 17, 2018

In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices. Marriott International have even begun trialling Amazon Alexa in their hotel rooms.

User Testing 69

User Testing Customer Experience Product Management Product Manager 69

Alchemer Mobile

APRIL 11, 2019

The Finance-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. Profile of an average app in the Finance category. Be proactive. Proactive communication.

Finance 203

Finance Feedback Software User Testing Customer Experience 203

The Product Coalition

MARCH 4, 2024

link] Let's talk business Strategic Changes WhatsApp’s journey has been marked by strategic changes aimed at enhancing its value proposition and market position. The company saw its revenue go from ~$443 million in 2018 to ~$1.3 Back then, WhatsApp was still in its early stages, having launched just two years prior.

Analytic Tools 112

Analytic Tools Data Visualization Customer Experience User Testing 112

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Alchemer Mobile

APRIL 25, 2019

The Travel-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. Profile of an average app in the Travel category.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Alchemer Mobile

JUNE 20, 2019

Businesses lost $75 billion in 2018 because of poor customer service. Now that we’ve established that you won’t be able to save yourself from negative feedback (nor should you try to do so), it’s important to mention that you can always balance the scales with positive reviews. Leverage Complaints in Your Content Marketing Strategy.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Melissa Perri

OCTOBER 4, 2018

In late March of 2018, Shelley Perry of Insight Venture Partners reached out to me about an opportunity. Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Little did I know that would soon become a reality.

Data Visualization 120

Data Visualization Leadership Customer Feedback Education 120

Dear Strategy

SEPTEMBER 3, 2018

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. What do you suggest for those types of companies?”. . Execution : Make investments. Track your results.

Startups 45

Startups Strategy Download Framework 45

UX Planet

FEBRUARY 2, 2024

We will examine concrete use cases as well as ethical considerations to ensure a positive future. Provide intelligent decision support to guide product and business strategies. Solid governance, careful oversight, and intentional design will help ensure positive outcomes. Physical Review Letters, 125(4). Perdomo-Ortiz, A.,

User Testing 79

User Testing Research Software Product Research Artificial Inteligence 79

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. And we’re not alone. In case you missed it, a full replay is available here.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Talk

FEBRUARY 21, 2024

As we collect stories and hear about these unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. As we collect stories and hear about unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. This is how we create customer value.

User Friction 239

User Friction Customer Experience Customer Feedback Analytic Tools 239

Business of Software Conference

SEPTEMBER 10, 2018

Good Strategy Bad Strategy: The Difference and Why It Matters by Deckle Edge. I am currently reading Enlightenment Now by Steven Pinker about how, despite recent setbacks, the general direction of civilization is inexorably positive for the whole of humanity. Mikey Trafton, Alamo Drafthouse, CTO. Good to Great by Jim Collins.

CTO Coach 49

CTO Coach Software Review Research Software Fractional CTO 49

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

Finance 147

Finance Feedback Software User Testing Research Software 147

The Product Coalition

MAY 24, 2021

You get vague feedback on why you didn’t get the promotion, or unclear guidance on what you can do to position yourself for the next one. Fostering growth in your team and creating a positive team culture requires thought and intention. The reality is that great hiring and recruiting is time consuming and challenging. Eventually.

Product Research 179

Product Research User Testing Research Software Feedback Software 179

Mind the Product

MARCH 5, 2020

The share of users choosing to receive push notifications is largely dependent on the platform they use, but the platform affects reactions much less (2018 data from Accengage). on H1 2018, data from Accengage), so fewer than one in 10 notifications prompts user action. This figure is declining (down from 8.4% in 2017 to 7.8%

Research Software 127

Research Software Reporting Tools Development Data Visualization 127

Business of Software Conference

AUGUST 11, 2023

Greg Baugues Business of Software USA 2018 Watch the Talk Greg not only highlights the realities of mental health challenges but also offers actionable insights on what we can all do to foster a healthier and more supportive environment. Subscribe for new talks, episodes, and events Unsubscribe any time.

Events 40

Events Positioning Books Strategy 40

Userpilot

JULY 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. So promoting usage will be the centrepiece of our retention strategy. Congratulations! Day 1 Retention.

Research Software 65

Research Software Feedback Software Strategy Marketing 65

Intercom, Inc.

AUGUST 26, 2021

” Liam Geraghty: I did, in fact, catch up with Intercom co-founder and chief strategy officer Des Traynor in his own home office. But as Intercom co-founder Eoghan McCabe said in a keynote address back in 2018, that reign was starting to sour. ””We caught up with Mr. Traynor in his home office.” Beyond metrics.

Feedback Software 223

Feedback Software Analytic Tools Customer Communications Data Visualization 223

Userpilot

JULY 24, 2023

Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. How to plan a successful product launch strategy? Next, analyze their product, brand, and marketing strategy. The mistakes and successes of each company’s business strategy. Benefits of product positioning.

Product launches 76

Product launches User Testing Product Research ChatGPT 76

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. So I know that it’s possible and I’m here talking to you today to share some tactical strategies that you can use in your startup to compete with such a big company.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Business of Software Conference

MAY 15, 2019

In fact one of the guys that we used to create a remix for the bands he progressed by himself and he’s now in a position where. And then I think I was in a position where again wondering what to do next. We were in a position where. A difficult position of decline. Everybody needs to have a strategy.

Research Software 55

Research Software Technology User Testing Fractional CTO 55

Innovatemap

MARCH 17, 2021

percent in 2018 and 26.2 We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap. While the industry is still struggling when it comes to gender diversity, numbers are improving. According to AnitaB.org’s Top Companies for Women Technologists Report , women technologists made up 28.8

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Product Management Unpacked

JULY 19, 2018

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. They directly manage a product’s strategic positioning in the marketplace, the creation of collateral materials, and the ongoing evaluation on how to best present the product to potential customers.

Reporting Tools 109

Reporting Tools Technical Review User Testing Research Software 109

Good Product Manager

AUGUST 2, 2018

August 8 in Denver: Product Strategy on a Page. The topic I’ll be covering is Product Strategy on a Page : Many product managers have an incomplete understanding of the various elements that make up a well-constructed product strategy. — Jeff Lash (@jefflash) July 12, 2018. LEARNING fast is the goal. .

Presentation 60

Presentation Product Management Product Manager Research Software 60

Good Product Manager

AUGUST 2, 2018

August 8 in Denver: Product Strategy on a Page. The topic I’ll be covering is Product Strategy on a Page : Many product managers have an incomplete understanding of the various elements that make up a well-constructed product strategy. — Jeff Lash (@jefflash) July 12, 2018. LEARNING fast is the goal. .

Presentation 60

Presentation Product Management Product Manager Research Software 60