Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. How do You Position Technical Features to Sound Simple? The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success.

Magazine 100

Magazine B2B Product Manager Product Management 100

Mind the Product

JULY 19, 2018

He encouraged us to rethink how we view roadmaps – not as a list of features and delivery dates, but as a way to communicate our strategy. She posited that we have the best jobs in the world – we are problem finders and problem solvers. He outlined the components of a product roadmap, and talked about focusing on themes.

User Testing 25

User Testing Product Research Weak Development Team Research Software 25

Alchemer Mobile

APRIL 11, 2019

The Finance-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. Profile of an average app in the Finance category. Be proactive. Proactive communication.

Finance 203

Finance Feedback Software User Testing Customer Experience 203

Alchemer Mobile

APRIL 25, 2019

The Travel-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. Profile of an average app in the Travel category.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Alchemer Mobile

JUNE 20, 2019

Businesses lost $75 billion in 2018 because of poor customer service. Now that we’ve established that you won’t be able to save yourself from negative feedback (nor should you try to do so), it’s important to mention that you can always balance the scales with positive reviews. Leverage Complaints in Your Content Marketing Strategy.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Reporting Tools 115

Reporting Tools Strategy Technical Review Marketing 115

Userpilot

SEPTEMBER 9, 2024

For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. And we’re not alone. In case you missed it, a full replay is available here.

Product Manager 171

Product Manager Product Management Customer Experience Differentiation 171

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. Shifting Markets, Shifting Product Strategy: Three Considerations. The post How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle appeared first on Proficientz. Product Management Playbook.

Agile 100

Agile Roadmap Magazine Marketing 100

Mind the Product

MARCH 5, 2020

The share of users choosing to receive push notifications is largely dependent on the platform they use, but the platform affects reactions much less (2018 data from Accengage). on H1 2018, data from Accengage), so fewer than one in 10 notifications prompts user action. This figure is declining (down from 8.4% in 2017 to 7.8%

Research Software 157

Research Software Reporting Tools Development Data Visualization 157

Intercom, Inc.

AUGUST 26, 2021

” Liam Geraghty: I did, in fact, catch up with Intercom co-founder and chief strategy officer Des Traynor in his own home office. But as Intercom co-founder Eoghan McCabe said in a keynote address back in 2018, that reign was starting to sour. ””We caught up with Mr. Traynor in his home office.” Beyond metrics.

Feedback Software 223

Feedback Software Analytic Tools Customer Communications Data Visualization 223

Product Talk

FEBRUARY 21, 2024

As we collect stories and hear about these unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. As we collect stories and hear about unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. This is how we create customer value.

User Friction 254

User Friction Customer Experience Customer Feedback Analytic Tools 254

Pragmatic Marketing

DECEMBER 10, 2017

Even though it was frustrating, I understood why the software vendor was trying to gather customer feedback—to help with 2018 planning. This was also a one-off email request, which meant that gathering product feedback was seen as an isolated event as they headed into 2018 product planning. It was not all bad though.

User Testing 70

User Testing Customer Feedback Feedback Software Customer Experience 70

Melissa Perri

OCTOBER 4, 2018

In late March of 2018, Shelley Perry of Insight Venture Partners reached out to me about an opportunity. Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Little did I know that would soon become a reality.

Data Visualization 120

Data Visualization Leadership Customer Feedback Education 120

The Product Coalition

MAY 24, 2021

You get vague feedback on why you didn’t get the promotion, or unclear guidance on what you can do to position yourself for the next one. Fostering growth in your team and creating a positive team culture requires thought and intention. The reality is that great hiring and recruiting is time consuming and challenging. Eventually.

Product Research 179

Product Research User Testing Research Software Feedback Software 179

Gainsight

SEPTEMBER 28, 2018

When it comes to the world’s biggest, wildest, busiest SaaS conference, it can sometimes seem like the longest-lasting takeaways are the tote bags full of swag; there’s just so much going on, so many people to meet, and new strategies to put into practice. Get his advice on migration strategy in this post!

Customer Experience 60

Customer Experience Data Visualization Definition Positioning 60

bpma ProductHub

DECEMBER 28, 2017

As we gear up for 2018, here’s a look back at the past year with Boston Women in Product! – and positioned our organizing crew for great success in the future. Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. By the numbers.

Technical Review 170

Technical Review Events Workshop Technology 170

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers. Wikipedia ).

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. A product-led growth strategy. What Are the Benefits of a Product-Led Growth Strategy? The secret?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Manager Product Management 88

Gainsight

NOVEMBER 13, 2018

In case you missed it, or just want to relive the magic, we’ve summed up some memorable moments and takeaways from Pulse Europe 2018. A popular theme at Pulse Europe 2018 was CS > CSM. As our CEO Nick Mehta put it, Customer Success is both a role and a strategy. There were so many of them, it was challenging, but here goes!

Customer Experience 68

Customer Experience Product Research Data Visualization Certifications 68

The Product Bistro

APRIL 7, 2019

Synopsis : In late 2018, my Stepfather, my father figure for over 40 years, passed away. In the interim, I got his comps, his pricing strategy, and several emails throughout the week. This made his sales strategy seem like a knock it out of the park scenario. He was quite aggressive. A lot higher. Almost $400K higher.

Product Manager 195

Product Manager Product Management Management Management 195

Mind the Product

JUNE 27, 2019

So, product goals and metrics – the tools that allow you to build design foundations and shape a strategy. Positive Examples of Product Goals. When Monzo started this experiment of sharing product goals back in 2018, it had three major goals: Grow! You know that, right? How does design stay true to real product goals?

Product Goals 194

Product Goals Data Visualization Reporting Tools Government 194

NextBigWhat

JUNE 27, 2021

If you’re a SaaS founder, you need to study Notion The growth strategies used become a $2B startup and reach 1M users after a single seed round A thread 1) Notion was founded in 2012 by Ivan Zhao. Since it’s re-launch in 2018 it’s been the fastest growing platform for teams and individuals. Follow @growth_student.

Feedback Software 59

Feedback Software Strategy User Testing Customer Feedback 59

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

Finance 147

Finance Feedback Software User Testing Research Software 147

The Product Coalition

JULY 17, 2018

In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices. Marriott International have even begun trialling Amazon Alexa in their hotel rooms.

User Testing 69

User Testing Customer Experience Product Manager Product Management 69

Mind the Product

AUGUST 19, 2019

According to Crunchbase, in 2018 there were 5,000 startups relying on machine learning for their main and ancillary applications, products, and services. For example, SEO is a way to “game” search algorithms and create content that would be shown on the first position in SERP. Just one year later, there have been almost 9,000 of them.

Artificial Inteligence 195

Artificial Inteligence Data Visualization Product Research Reporting Tools 195

Userpilot

JULY 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. So promoting usage will be the centrepiece of our retention strategy. Congratulations! Day 1 Retention.

Research Software 95

Research Software Feedback Software Strategy Marketing 95

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Mind the Product

JUNE 19, 2018

This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. State of Product is the biggest presentation you’ll ever prepare for and its aim is to define and communicate strategy for the coming year. Product Strategy.

Data Visualization 113

Data Visualization Research Software Feedback Software Weak Development Team 113

Intercom, Inc.

SEPTEMBER 22, 2021

We’ve had articles in the Messenger since the last major update in 2018. A gentler self-serve first approach: You can also just position the search box on top, so you’re not requiring self-serve, just nudging customers towards it. We’ve embedded the full help center experience in our Messenger. Have a mobile app?

Article 194

Article Customer Experience User Testing Inbound 194

Mind the Product

NOVEMBER 21, 2019

It’s the foundation of our product strategy. It’s often up to product leaders to help an organisation stay connected with reality, so an honest, user-centred value proposition must remain the bedrock of our product strategy when we become product leaders. This was daunting at first. Product Lifecycle. How do we measure it?

User Testing 172

User Testing Reporting Tools Research Software Product Research 172

Product Management Unpacked

JULY 19, 2018

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. They directly manage a product’s strategic positioning in the marketplace, the creation of collateral materials, and the ongoing evaluation on how to best present the product to potential customers.

Reporting Tools 109

Reporting Tools Technical Review User Testing Product Manager 109

Product Management University

JANUARY 30, 2018

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.

Demo 113

Demo Definition Magazine Product Manager 113

The Product Coalition

MARCH 4, 2024

link] Let's talk business Strategic Changes WhatsApp’s journey has been marked by strategic changes aimed at enhancing its value proposition and market position. The company saw its revenue go from ~$443 million in 2018 to ~$1.3 Back then, WhatsApp was still in its early stages, having launched just two years prior.

Analytic Tools 112

Analytic Tools Customer Experience Data Visualization User Testing 112

Innovatemap

MARCH 17, 2021

percent in 2018 and 26.2 We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap. While the industry is still struggling when it comes to gender diversity, numbers are improving. According to AnitaB.org’s Top Companies for Women Technologists Report , women technologists made up 28.8

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111