Pragmatic Marketing

DECEMBER 10, 2017

Even though it was frustrating, I understood why the software vendor was trying to gather customer feedback—to help with 2018 planning. This was also a one-off email request, which meant that gathering product feedback was seen as an isolated event as they headed into 2018 product planning. It was not all bad though.

Customer Feedback 70

Customer Feedback User Testing Feedback Software Customer Experience 70

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. Shifting Markets, Shifting Product Strategy: Three Considerations. The post How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle appeared first on Proficientz. Product Management Playbook.

Agile 100

Agile Roadmap Magazine Marketing 100

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. A product-led growth strategy. What Are the Benefits of a Product-Led Growth Strategy? The secret?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Gainsight

NOVEMBER 13, 2018

In case you missed it, or just want to relive the magic, we’ve summed up some memorable moments and takeaways from Pulse Europe 2018. A popular theme at Pulse Europe 2018 was CS > CSM. As our CEO Nick Mehta put it, Customer Success is both a role and a strategy. There were so many of them, it was challenging, but here goes!

Customer Experience 68

Customer Experience Product Research Certifications Data Visualization 68

The Product Coalition

JULY 17, 2018

In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices. Marriott International have even begun trialling Amazon Alexa in their hotel rooms.

User Testing 69

User Testing Customer Experience Product Management Product Manager 69

The Product Coalition

MARCH 4, 2024

link] Let's talk business Strategic Changes WhatsApp’s journey has been marked by strategic changes aimed at enhancing its value proposition and market position. The company saw its revenue go from ~$443 million in 2018 to ~$1.3 Back then, WhatsApp was still in its early stages, having launched just two years prior.

Analytic Tools 110

Analytic Tools Data Visualization Customer Experience User Testing 110

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Alchemer Mobile

APRIL 25, 2019

The Travel-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. Profile of an average app in the Travel category.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Alchemer Mobile

JUNE 20, 2019

Businesses lost $75 billion in 2018 because of poor customer service. Now that we’ve established that you won’t be able to save yourself from negative feedback (nor should you try to do so), it’s important to mention that you can always balance the scales with positive reviews. Leverage Complaints in Your Content Marketing Strategy.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Melissa Perri

OCTOBER 4, 2018

In late March of 2018, Shelley Perry of Insight Venture Partners reached out to me about an opportunity. Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Little did I know that would soon become a reality.

Data Visualization 120

Data Visualization Leadership Customer Feedback Education 120

UX Planet

FEBRUARY 2, 2024

We will examine concrete use cases as well as ethical considerations to ensure a positive future. Provide intelligent decision support to guide product and business strategies. Solid governance, careful oversight, and intentional design will help ensure positive outcomes. Physical Review Letters, 125(4). Perdomo-Ortiz, A.,

User Testing 87

User Testing Research Software Product Research Artificial Inteligence 87

Dear Strategy

SEPTEMBER 3, 2018

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. What do you suggest for those types of companies?”. . Execution : Make investments. Track your results.

Startups 45

Startups Strategy Download Framework 45

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. And we’re not alone. In case you missed it, a full replay is available here.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

Finance 147

Finance Feedback Software User Testing Research Software 147

Business of Software Conference

AUGUST 11, 2023

Greg Baugues Business of Software USA 2018 Watch the Talk Greg not only highlights the realities of mental health challenges but also offers actionable insights on what we can all do to foster a healthier and more supportive environment. Subscribe for new talks, episodes, and events Unsubscribe any time.

Events 40

Events Positioning Books Strategy 40

Userpilot

JULY 24, 2023

Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. How to plan a successful product launch strategy? Next, analyze their product, brand, and marketing strategy. The mistakes and successes of each company’s business strategy. Benefits of product positioning.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Innovatemap

MARCH 17, 2021

percent in 2018 and 26.2 We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap. While the industry is still struggling when it comes to gender diversity, numbers are improving. According to AnitaB.org’s Top Companies for Women Technologists Report , women technologists made up 28.8

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Business of Software Conference

MAY 15, 2019

In fact one of the guys that we used to create a remix for the bands he progressed by himself and he’s now in a position where. And then I think I was in a position where again wondering what to do next. We were in a position where. A difficult position of decline. Everybody needs to have a strategy.

Research Software 55

Research Software Technology User Testing Fractional CTO 55

Product Management Unpacked

JULY 19, 2018

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. They directly manage a product’s strategic positioning in the marketplace, the creation of collateral materials, and the ongoing evaluation on how to best present the product to potential customers.

Reporting Tools 109

Reporting Tools Technical Review User Testing Research Software 109

Userpilot

MARCH 8, 2022

In 2018, Perri published a popular book entitled “ Escaping the Build Trap : How Effective Product Management Creates Real Value ”. How product strategy uses a company's vision to fuel profitability. Follow her for a good dose of career advice combined with a neverending supply of positive energy.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

ProductCraft

AUGUST 3, 2018

Share Post: Monday, July 30, 2018. You might be wondering, what’s the strategy to get us there? Where some may see no discernible strategy whatsoever, I see an opportunity. Monday, July 30, 2018. Tuesday, July 31, 2018. Tuesday, July 31, 2018. © 2018 Pendo.io, all rights reserved. Perspectives.

Customer Experience 74

Customer Experience Feedback Software User Testing Customer Feedback 74

The Product Bistro

APRIL 7, 2019

Synopsis : In late 2018, my Stepfather, my father figure for over 40 years, passed away. In the interim, I got his comps, his pricing strategy, and several emails throughout the week. This made his sales strategy seem like a knock it out of the park scenario. He was quite aggressive. A lot higher. Almost $400K higher.

Product Management 195

Product Management Product Manager Management Management 195

bpma ProductHub

DECEMBER 28, 2017

As we gear up for 2018, here’s a look back at the past year with Boston Women in Product! – and positioned our organizing crew for great success in the future. Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. By the numbers.

Technical Review 170

Technical Review Events Workshop Technology 170

Product Management University

JANUARY 30, 2018

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.

Demo 113

Demo Definition Magazine Product Management 113

Mind the Product

MARCH 30, 2020

John-Simon Purcell is Senior Director of Product and Technical Strategy at Naspers/Prosus , a global internet group and one of the largest technology investors in the world. Our Experts. In the AsiaPac region, it’s best-known for being the largest investor in Chinese giant Tencent.

Advertising 111

Advertising Product Research Startups Banking 111

Bain Public

NOVEMBER 3, 2021

This new digital positioning of the Métro brand also allows them to solidify their commitment to the public good. A lack of strategy in planning products is accompanied by a lack of focus and direction, which means things can quickly get out of hand. Read the full case study here: Evolving Hyper-Local Digital News With Metro Media.

Branding 52

Branding Technical Review Customer Experience Roadmap 52

The Product Coalition

MARCH 20, 2020

In 2017 and 2018 interviews with Todd Yellin (“ This is how Netflix’s top-secret recommendation system works ” ), Netflix explained once again how customers get to the recommendations. Of course, not all the coverage of mainstream media for recommender systems is positive. either via streaming or DVD rental back in 2013.

Magazine 78

Magazine Customer Experience Customer Feedback Data Visualization 78

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. In fact, from 2015 to 2018, gender representation had only increased by 2 percent. You can find Kasey Cuppoletti on Twitter and LinkedIn.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

The Product Coalition

FEBRUARY 5, 2021

After working in marketing for four years in London, Negar moved back to Vancouver in late 2018. Having vaguely connected this interest with the work of a product manager, she inquired with the career services team at Lighthouse Labs about open positions for a product manager at their partner companies. Unfortunately, there were none.

Technical Advisors 114

Technical Advisors Reporting Tools Technical Review Customer Experience 114

Intercom, Inc.

MAY 8, 2019

So the shift in strategy then has to be okay, how do you drive engagement within those platforms and how do you grow an audience within those platforms and then once you have that audience, what do you actually do with it? Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113

Vision Magazine B2B Blog 113

Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”. Now you have their attention in the application and can get higher quality responses to contextually relevant questions.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

Mind the Product

JUNE 27, 2019

So, product goals and metrics – the tools that allow you to build design foundations and shape a strategy. Positive Examples of Product Goals. When Monzo started this experiment of sharing product goals back in 2018, it had three major goals: Grow! You know that, right? How does design stay true to real product goals?

Product Goals 169

Product Goals Data Visualization Reporting Tools Government 169

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. Retention is inextricably linked to the amount of effort you put into delivering positive outcomes and experiences to your customers.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Mind the Product

AUGUST 19, 2019

According to Crunchbase, in 2018 there were 5,000 startups relying on machine learning for their main and ancillary applications, products, and services. For example, SEO is a way to “game” search algorithms and create content that would be shown on the first position in SERP. Just one year later, there have been almost 9,000 of them.

Artificial Inteligence 183

Artificial Inteligence Data Visualization Product Research Reporting Tools 183

Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue.

Definition 100

Definition Marketing Magazine B2B 100

Surya Suravarapu

FEBRUARY 27, 2020

As part of the product strategy, plan for trials, refunds, and discounts. This kind of tooling has to be part of your product management and go-to-market strategy. pic.twitter.com/G6rKAglFcy — Ray Dalio (@RayDalio) August 9, 2018 Systems Thinking and Jobs to be Done are deeply interlinked. Let the users get their feet wet.

Feedback Software 52

Feedback Software Product Research Reporting Tools Research Software 52