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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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A Decade of Product Management

Melissa Perri

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2018: "Can you teach people how to do MVP experiments?

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

2x: In 2018 our end users were sending 500 million messages a month, double the previous year (Intercom). 53%: Consumers are 53% more likely to shop with a business they can message ( Facebook Nielsen report, 2016 ). DemandGen Report – 2017 Content Preferences Survey ). Rival IQ, 2018 ). Engagement. Conversion.

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How customer support can keep up with customer expectations

Intercom, Inc.

In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No. Moreover, when new innovations are developed for the customer support industry, they are often framed as a way to cut costs rather than offering better service.

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5 Reasons Why You Need a Customer Feedback Platform

Alchemer Mobile

Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback. Let’s look at five reasons why you should consider using a customer feedback platform. Which Customer Feedback Platform do You Use?

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Travel apps. Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category.

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2019 Benchmarks for Finance Apps

Alchemer Mobile

Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps. But despite these hurdles, Finance apps are uniquely positioned for incredible engagement opportunities, and app publishers are capitalizing on the opportunities that arise. Be proactive.

Finance 203