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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

2x: In 2018 our end users were sending 500 million messages a month, double the previous year (Intercom). 53%: Consumers are 53% more likely to shop with a business they can message ( Facebook Nielsen report, 2016 ). DemandGen Report – 2017 Content Preferences Survey ). Rival IQ, 2018 ). Engagement. Conversion.

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How customer support can keep up with customer expectations

Intercom, Inc.

In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No. Moreover, when new innovations are developed for the customer support industry, they are often framed as a way to cut costs rather than offering better service.

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5 Reasons Why You Need a Customer Feedback Platform

Alchemer Mobile

Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback. Let’s look at five reasons why you should consider using a customer feedback platform. Which Customer Feedback Platform do You Use?

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A Decade of Product Management

Melissa Perri

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2018: "Can you teach people how to do MVP experiments?

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How “Better Together” Technology Combinations Drives Better Agility

TIBCO - Thought Leadership

Innovative technology is the solution. But technology is also a challenge, as too many tools are inefficient and too few tools are incomplete. As an example, TIBCO ® Data Virtualization is pre-integrated with TIBCO’s flagship BI tool, Spotfire ® , but it also works well with Tableau and Microsoft Power BI.

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

The Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). This leaves users of Telerik Analytics (formerly EQATEC Analytics) in a bit of a jam as they seek an alternative software usage analytics platform. Platform Support and Easy Integration You Need.