2018 Naming Systems Review 
Intercom, Inc.
DECEMBER 12, 2018
By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. Both landscapes are increasingly competitive and it’s little wonder that 63% of marketing executives have rated lead generation as their biggest challenges in 2018.
Intercom, Inc.
MAY 19, 2021
How our core technologies were being used was also diverging, leading to needlessly increased complexity in our systems. So in late 2018, Team Datastores was created, initially with a fairly conservative area of responsibility. Our databases were in significantly better shape due to our Rails ownership and expertise.
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Mind the Product
JUNE 27, 2019
Their names were John Darley and Daniel Batson, and they created the Good Samaritan study to ask a seemingly simple question: why do people do good things for others? By finding a system of checks and balances that encourage better behaviour. But first a little story. The method was to test two groups. You know that, right?
Mind the Product
AUGUST 19, 2019
According to Crunchbase, in 2018 there were 5,000 startups relying on machine learning for their main and ancillary applications, products, and services. Which would you prefer: one where a barista knows your name and your favourite drink and your favourite music is playing, or one where everything is made for an average customer?
Intercom, Inc.
JULY 21, 2022
Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. We use a multi-touch attribution system. We spent a lot of time and effort setting up that foundational system, making sure that our data was really good. We actually have a bit of a system.
Business of Software Conference
JUNE 20, 2019
In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. In this talk from BoS USA 2018 he shared another honest update about his worries in Balsamiq’s milestone 10th year.
Intercom, Inc.
AUGUST 1, 2019
Michael and his team created a lucrative reward system for startups , which they were able to do through group purchasing (taking advantage of a vertical that allowed them to buy software packages). I remember first meeting you and Enrique in August 2018, and your team was maybe 30 people? We had some big names. Tara: Right.
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