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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. In This Issue.

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Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board. The very first step I took was stating the vision.

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The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Product Management University

The B2B Product Manager Magazine May 2018 is now available. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. In the Trenches FAQs: For Inquiring Product Management Minds. Product Management Playbook. Enjoy our May issue.

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Leaders & Lessons That Changed My 2018

Product Club

For me, 2018 was filled with inspiring and varied individuals and leadership styles. Several leaders had a big impact on my personal and professional development in 2018, as I made a transition from consulting on product and engineering strategy and execution with TribalScale in MENA to an internal product role with OLX Group in Europe.

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Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Empathy and vision advice from product VP. She responded with the need to have a clear product vision but to lean on empathy and flexibility. Read the interview at [link]. 5) Pausing. (6)

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What is Good Product Strategy?

Melissa Perri

To create a backend system that will allow the sales team to manage their leads.” “To Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers. In smaller companies, this will be your company and product’s overall vision.

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How we Grow as Product Managers

Mind the Product

Or you set up a coffee with a cool product manager or designer you know. Then you head to a conference where you see 1500 other product managers from all over the world. The career (and job) of a product manager is one of finding commonalities, patterns and lessons. They tell you about some books to read. What did we learn?