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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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B2B Product Manager Magazine November 2018

Product Management University

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Blog: High-Octane Product Management. Product Management Playbook. In This Issue.

Magazine 113
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B2B Product Manager Magazine December 2018

Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success.

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SUNDAY REWIND: Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

This Sunday, we’re back in 2018, and this post from Kristen Berman: Good Behavioral Product Manager, Bad Behavioral Product Manager. Read more » The post SUNDAY REWIND: Good Behavioral Product Manager, Bad Behavioral Product Manager appeared first on Mind the Product.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. September 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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ProductCamp Boston 2018

bpma ProductHub

What to Expect at ProductCamp 2018. The World’s Largest Crowdsourced Product Management & Product Marketing Conference. By Steve Robins, President of ProductCamp Boston, on behalf of the ProductCamp organizing team – Sarela Bliman-Cohen, Sue Amsel, Maria Ferrante, Kate Theriault, and Dan Mackey.

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Product Managers Discover Older Customers

The Accidental Product Manager

If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). And much more!

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How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Balanced competing priorities and managed expectations. August 21, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. Common data issues product managers run into and how they can be resolved.

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The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

But what steps should product managers take to add predictive analytics to their applications? Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

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Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. This special event will show you how to embrace unconventional metrics to your product's benefit. February 14, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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A Win/Win for Your Product - Embedding Analytics for Product Success

Speaker: Stewart Rogers, VP Products, Lambda Solutions

Join Stewart Rogers, a 20-year Product management veteran who has worked with a variety of analytics-based solutions for the past 10 years, in this this webinar to: hear lessons learned through experience. how to select the right analytics product for you Customers. how to select the right analytics product for you Customers.