Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report
Alchemer Mobile
FEBRUARY 21, 2019
They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. In 2018, companies reached out to 25% of their customer base ; on Android, the rate was 21% while on iOS, it was 28%. As such, it’s not enough for companies to send communication into a vacuum.
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