2018 Customer Experience User Testing 
Intercom, Inc.
APRIL 6, 2022
For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.
Alchemer Mobile
JULY 30, 2020
Picture this: Your customer is about to hit “checkout” when the whole app crashes. As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked. Customers are dropping like flies and you have no idea why.
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Lenny Rachitsky
SEPTEMBER 3, 2024
If you’re not a subscriber, here’s what you missed this month: Why PMs are best positioned to thrive in an AI world On asking for help (even when you really don’t want to) Part 2: Time management techniques that actually work Subscribe to get access to these posts, and every post. Learn more here.
Alchemer Mobile
FEBRUARY 21, 2019
Customer centricity and customer experience management are the hot topics of this year’s business conversations. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. 20% more customer feedback and a 91% response rate.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
The Product Coalition
SEPTEMBER 7, 2024
A lot of times we focus on consistency. Streaks motivate users to keep up a consistent behavior, like logging into an app every day. Fresh Starts give users a clean slate to start over, like setting new goals at the beginning of the year. Kind of fitting here. And that’s for good reason — it works.
Userpilot
SEPTEMBER 9, 2024
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.
Speaker: Richard Cheng, Associate Product Manager, Mark43
To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. How efficient intelligence and analytics will benefit your users. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT
Speaker: Teresa Torres, Product Discovery Coach, Product Talk
If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback.
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