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Atlassian and Coda on creating personalized customer experiences at scale

Intercom, Inc.

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.

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2018 Product Conferences

Product Talk

We are starting to pull together our 2018 conference list. I haven’t decided what events I’ll be attending in 2018 yet, but as soon as I do, I’ll update this post. IXDA Interaction Week 2018. Product Management & Innovation 2018. The UX Conference 2018. GOTO Chicago 2018. Agile 2018.

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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. App Name: Venmo. Sellers have to think of new ways to target customers with meaningful content. App Name: Duolingo. in funding?

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The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Product Talk

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. These bots help businesses deliver both radical efficiencies and better, faster support experiences.

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Evaluating Experiments: When the Numbers lie

Mind the Product

A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real systematic experiment in medical history was carried out by James Lind in the 1700s, a time when sailors frequently suffered from scurvy. For companies. Searches. -2%.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. According to SiriusDecisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing efforts.