Intercom, Inc.
APRIL 6, 2022
For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.
Alchemer Mobile
FEBRUARY 21, 2019
Customer centricity and customer experience management are the hot topics of this year’s business conversations. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. 20% more customer feedback and a 91% response rate. Wrapping it up.
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Intercom, Inc.
MAY 14, 2018
At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. times more likely to be opened as emails, and 6.7 Engagement.
Userpilot
SEPTEMBER 9, 2024
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions. Then keep reading!
Speaker: Sam Owens, Product Management Lead, Namely Platform
Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. To make things tougher, they needed something flexible, scalable and capable of serving different user types.
Mind the Product
AUGUST 11, 2020
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Managing change with users and stakeholders.
Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
Speaker: Nils Davis, Principal, NPD Associates
Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). May 10, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT And much more!
Speaker: Stewart Rogers, VP Products, Lambda Solutions
Your innovative, early adopter type Customers want not only access to it all, but the reporting and analytics capabilities to analyze it all. The rest of your Customers crave better reporting. Your Customers are online with your Customer Success team and considering alternatives. Your product is drowning in data.
Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics
Applications with predictive analytics are able to deliver massive value to end users. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino
In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process.
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. The missing element in many prioritization schemes is the impact of a new product or feature on customers.
Speaker: Teresa Torres, Product Discovery Coach, Product Talk
If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. June 19, 2018 1:30 PM PDT, 4:30 PM EST, 8:30 PM GMT When you think of "rapid prototyping", what comes to mind?
Speaker: Tristan Kromer, Lean Agile Coach, Kromatic
increase isn't worth the engineering time we're spending! At the very least, they need to be able to see the impact of a change in retention rates to their user growth. May 1, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT Sometimes that 0.1% You'll learn: How to turn basic dashboard metrics into a financial model.
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