article thumbnail

Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Customer centricity and customer experience management are the hot topics of this year’s business conversations. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. 20% more customer feedback and a 91% response rate. Wrapping it up.

article thumbnail

The top marketing statistics for 2018 and why they matter

Intercom, Inc.

At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. times more likely to be opened as emails, and 6.7 Engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Atlassian and Coda on creating personalized customer experiences at scale

Intercom, Inc.

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.

article thumbnail

2018 Product Conferences

Product Talk

We are starting to pull together our 2018 conference list. I haven’t decided what events I’ll be attending in 2018 yet, but as soon as I do, I’ll update this post. IXDA Interaction Week 2018. Product Management & Innovation 2018. The UX Conference 2018. GOTO Chicago 2018. Agile 2018.

Naming 33
article thumbnail

How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. To make things tougher, they needed something flexible, scalable and capable of serving different user types.

article thumbnail

A Decade of Product Management

Melissa Perri

These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? . -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2018: "Can you teach people how to do MVP experiments? It is too risky. We will get sued.

article thumbnail

How to Build Mobile Apps Customers Really Want

Alchemer Mobile

How long does an application have to prove itself, before the user moves on to something else? As a mobile product manager, you have three days to delight your user before they turn to one of your competitors. Know Thy Customer—and Thy Enemy. Develop real personas that reflect your customers. Three days.

article thumbnail

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

article thumbnail

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). May 10, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT And much more!

article thumbnail

A Win/Win for Your Product - Embedding Analytics for Product Success

Speaker: Stewart Rogers, VP Products, Lambda Solutions

Your innovative, early adopter type Customers want not only access to it all, but the reporting and analytics capabilities to analyze it all. The rest of your Customers crave better reporting. Your Customers are online with your Customer Success team and considering alternatives. Your product is drowning in data.

article thumbnail

The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

article thumbnail

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process.

article thumbnail

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. The missing element in many prioritization schemes is the impact of a new product or feature on customers.

article thumbnail

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. June 19, 2018 1:30 PM PDT, 4:30 PM EST, 8:30 PM GMT When you think of "rapid prototyping", what comes to mind?

article thumbnail

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

increase isn't worth the engineering time we're spending! At the very least, they need to be able to see the impact of a change in retention rates to their user growth. May 1, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT Sometimes that 0.1% You'll learn: How to turn basic dashboard metrics into a financial model.