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What is Good Product Strategy?

Melissa Perri

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. In smaller companies, this will be your company and product’s overall vision. “What is your Product Strategy?

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Mark Zuckerberg testified in front of the US Congress in early 2018. No, I think the real reason is evident in this quote: OH (a former CTO of Autodesk): “I can walk through most buildings and tell you which version of AutoCad was used to design it. “. — Robert Stephens (@rstephens) August 9, 2018.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. In this talk from BoS USA 2018 he shared another honest update about his worries in Balsamiq’s milestone 10th year. How about we stop until the end of 2018 I do no more quarterlies. Very little drama.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. In 2018, we’re going to focus on the more typical demand gen functions. The vision? You’ll find everyone from HubSpot CEO Yamini Rangan to Calm CTO Will Larson. We spent most of 2017 building it out.

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The most critical relationship for product managers to build

The Product Coalition

Having product vision paired with development expertise is a rare combo, and product managers should make it their job to work as closely as possible with these individuals. At an early stage startup this may be the co-founder/CTO. At mid to later stage, this is more likely a Senior Engineer.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO. And in 2018, Google started to add a second technologic layer on this Knowledge Graph, which is called the Topic Layer.

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Growing Sales In A SaaS Business | John Snyder | BoS Europe 2019

Business of Software Conference

In this talk from BoS Europe 2019, John talks about how he set about educating himself by learning from others and why he decided that his business had to have a global vision from the outset. The company was acquired by Oracle Corporation in May 2018. Video, Sketchnote, & Slides below.

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