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What is Good Product Strategy?

Melissa Perri

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. In smaller companies, this will be your company and product’s overall vision. “What is your Product Strategy?

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Growing Sales In A SaaS Business | John Snyder | BoS Europe 2019

Business of Software Conference

In this talk from BoS Europe 2019, John talks about how he set about educating himself by learning from others and why he decided that his business had to have a global vision from the outset. The company was acquired by Oracle Corporation in May 2018. Video, Sketchnote, & Slides below.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. In this talk from BoS USA 2018 he shared another honest update about his worries in Balsamiq’s milestone 10th year. How about we stop until the end of 2018 I do no more quarterlies. Very little drama.

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How do you solve your product problems?

Business of Software Conference

Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations and helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through workshops, mentoring, and team coaching. Can I submit a question in advance?

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The most critical relationship for product managers to build

The Product Coalition

Having product vision paired with development expertise is a rare combo, and product managers should make it their job to work as closely as possible with these individuals. At an early stage startup this may be the co-founder/CTO. At mid to later stage, this is more likely a Senior Engineer.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. In 2018, we’re going to focus on the more typical demand gen functions. The vision? You’ll find everyone from HubSpot CEO Yamini Rangan to Calm CTO Will Larson. We spent most of 2017 building it out.

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Why Your ‘Brilliant’ Technology Fails To Have Impact | Tom Adeyoola, Metail | BoS Europe 2018

Business of Software Conference

So I just googled “Leading expert computer vision”. Maybe this technology solution could be the answer. So could I use computer vision as a means of being able to generate body shapes and also allow me to digitize garments really fast and really cheaply. I felt the computer vision was crucial. This is like late 2007.