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The Subscription Value Loop: A framework for growing consumer subscription businesses

Lenny Rachitsky

The framework is based on his experience advising dozens of consumer subscription businesses, as well as his analysis of over 30,000 consumer subscription apps (based on proprietary data provided by RevenueCat ) and interviews with leaders at dozens of top consumer subscription companies. Your tips have been invaluable.

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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

Brant previously authored The Entrepreneur’s Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts and he is the Co-Founder of Moves the Needle, which has advised the innovation practices of such leading companies as GE, Intuit, Capital One, ING and Cisco.

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Reddit’s Nick Caldwell on engineering leadership

Intercom, Inc.

Find a sponsor , not a mentor — someone who is in the room when opportunities arise and makes sure your name comes up. Most people know what mentoring is: you find a leader, someone you respect, you grab coffee with them every so often, you unload your problems on them, and they give you some coaching and advice, which is useful.