The Subscription Value Loop: A framework for growing consumer subscription businesses
Lenny Rachitsky
SEPTEMBER 3, 2024
The framework is based on his experience advising dozens of consumer subscription businesses, as well as his analysis of over 30,000 consumer subscription apps (based on proprietary data provided by RevenueCat ) and interviews with leaders at dozens of top consumer subscription companies. Public company market caps are from 8/30/24.
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