Remove 2018 Remove Branding Remove User Testing
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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. Video content is being produced and consumed at an incredible pace.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Customer centricity and customer experience management are the hot topics of this year’s business conversations. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. 20% more customer feedback and a 91% response rate. Wrapping it up.

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Revealing our refreshed brand: How (and why) we’ve updated our look

Intercom, Inc.

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

Branding 257
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Tools to Collect More Mobile Customer Feedback

Alchemer Mobile

Picture this: Your customer is about to hit “checkout” when the whole app crashes. As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked. Customers are dropping like flies and you have no idea why.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? This is our fifth consecutive year conducting this research. Mobile Customer Sentiment. Here are some of those key benchmarks.

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5 Reasons Why You Need a Customer Feedback Platform

Alchemer Mobile

By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Your Customers Expect to be Heard.

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3 Customer Engagement Tips for Lifestyle Apps

Alchemer Mobile

Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores.