Remove 2018 Remove Branding Remove Positioning
article thumbnail

The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 2x: In 2018 our end users were sending 500 million messages a month, double the previous year (Intercom). Rival IQ, 2018 ). from 8 minutes in 2016 ( eMarketer, 2017 ).

article thumbnail

Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

Mobile brands and devices. We scaled it quickly and have been leveraging it for a variety of brand and partner activations since. As a LastPass PM, my work positively affects the lives of millions of users every single day. The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Engagement Benchmarks for Travel App Success

Alchemer Mobile

Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category. It’s also a great way for brands to promote new app features customers may be interested in, and to deepen relationships with their fans.

Travel 211
article thumbnail

How to Improve App Ratings and Reviews

Alchemer Mobile

Additionally, fifty-five percent of respondents said a one-star or two-star app store rating of a well-known brand’s app negatively impacts their view of the brand as a whole. It’s clear that app ratings and reviews aren’t just vanity metrics; they have real consequences on conversion rates and brand reputation.

article thumbnail

6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Businesses lost $75 billion in 2018 because of poor customer service. So, you’ve somehow received a couple of bad online reviews. Certainly not!

article thumbnail

2019 Benchmarks for Finance Apps

Alchemer Mobile

But despite these hurdles, Finance apps are uniquely positioned for incredible engagement opportunities, and app publishers are capitalizing on the opportunities that arise. Note on methodology: This report includes data from over 800 unique Android and iOS apps across all app categories, from January 2018 to December 2018.

Finance 203
article thumbnail

5 Reasons Why You Need a Customer Feedback Platform

Alchemer Mobile

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps. If a customer says, “I’m a huge fan.